BBB Business Review

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This business is not BBB accredited.

AAA Wisconsin

Additional Locations

Phone: (608) 836-6555 Fax: (608) 828-2443 View Additional Phone Numbers 8401 Excelsior Dr., Madison, WI 53717 View Additional Web Addresses

BBB Business Reviews may not be reproduced for sales or promotional purposes.


The American Automobile Association is a national non-profit organization which offers motor club memberships, providing travel, insurance, financial and automobile related services for its members.

BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that lowered the rating for AAA Wisconsin include:

  • 17 complaint(s) filed against business

Factors that raised the rating for AAA Wisconsin include:

  • Length of time business has been operating
  • Response to 17 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

17 complaints closed with BBB in last 3 years | 8 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 1
Billing/Collection Issues 5
Delivery Issues 2
Guarantee/Warranty Issues 0
Problems with Product/Service 9
Total Closed Complaints 17

Customer Reviews Summary Read customer reviews

1 Customer Review on AAA Wisconsin
Customer Experience Total Customer Reviews
Positive Experience 1
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 1

Additional Information

BBB file opened: January 01, 1956 Business started: 01/01/1906 Business started locally: 01/01/1906 Business incorporated 05/27/2005 in MI
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

Commissioner of Insurance
125 South Webster Street, Madison WI 53703
Phone Number: 6082663585 8002368517
Fax Number: (608) 266-9935

Type of Entity


Business Management
Mr. Robert M. Burke, Insurance Regulatory Complaint Resolution Manager Mr. Tom Frymark, Regional President Ms. Victoria Hanson, Regional President Mr. Roy Hinz, Community Relations Coordinator Ms. Pam Moen, Director of Public Affairs
Contact Information
Principal: Mr. Robert M. Burke, Insurance Regulatory Complaint Resolution Manager
Business Category

Road Service - Automotive Travel Agencies & Bureaus Insurance Agency Insurance Services Financial Services

Alternate Business Names
AAA AAA American Automobile Association AAA Auto Insurance AAA Insurance AAA Travel Agency American Automobile Association of Wisconsin The Auto Club Group Triple A
Industry Tips
Advanced Fee Loans Avoiding Fraudulent Tax Preparation Counterfeit Currency Credit Card Accountability, Responsibility and Disclosure (CARD) Act Credit-Budgeting Made Easy

Customer Review Rating plus BBB Rating Summary

AAA Wisconsin has received 4.1 out of 5 stars based on 1 Customer Reviews and a BBB Rating of B.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.