BBB Business Review

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This business is not BBB accredited.

Phone: (800) 704-5480 View Additional Phone Numbers 1251 1st Ave, Chippewa Falls, WI 54729

BBB Business Reviews may not be reproduced for sales or promotional purposes.


This company offers online sale of general merchandise, including apparel, footwear, accessories, home goods, electronics, and toys.

BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that lowered the rating for include:

  • 102 complaint(s) filed against business
  • Failure to respond to 27 complaint(s) filed against business
  • 2 complaint(s) filed against business that were not resolved

Factors that raised the rating for include:

  • Length of time business has been operating

Customer Complaints Summary Read complaint details

102 complaints closed with BBB in last 3 years | 36 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 7
Billing/Collection Issues 35
Delivery Issues 3
Guarantee/Warranty Issues 2
Problems with Product/Service 55
Total Closed Complaints 102

Customer Reviews Summary Read customer reviews

7 Customer Reviews on
Customer Experience Total Customer Reviews
Positive Experience 1
Neutral Experience 0
Negative Experience 6
Total Customer Reviews 7

Additional Information

BBB file opened: October 08, 2010 Business started: 10/01/2010 in WI Business started locally: 10/01/2010 Business incorporated 11/15/1906 in WI
Type of Entity


Business Management
Mr. Daniel J. Hunt, President & CEO Ms. Debbie McDonald, Lead CSR Ms. Lori Mueller, Administrative Assistant Mr. Timothy J. Scobie, Vice President/General Counsel
Contact Information
Principal: Mr. Daniel J. Hunt, President & CEO
Customer Contact: Ms. Debbie McDonald, Lead CSR
Business Category

Internet Shopping Mail Order & Catalog Shopping

Customer Review Rating plus BBB Rating Summary has received 1.19 out of 5 stars based on 7 Customer Reviews and a BBB Rating of F.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.