BBB Business Review
This Business is not BBB accredited
American Family InsuranceFind a Location
Phone: (800) 692-6326 Fax: (877) 443-4978 6000 American Pkwy, Madison, WI 53783
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This business is not BBB accredited.
Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.
To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.
Reason for Rating
BBB rating is based on 16 factors. Get the details about the factors considered.
Factors that lowered the rating for American Family Insurance include:
- Failure to respond to 2 complaints filed against business
Factors that raised the rating for American Family Insurance include:
- Length of time business has been operating.
- Complaint volume filed with BBB for business of this size.
- BBB has sufficient background information on this business.
Customer Complaints Summary Read complaint details
|Complaint Type||Total Closed Complaints|
|Problems with Product/Service||171|
|Total Closed Complaints||233|
Customer Reviews Summary Read customer reviews
|Customer Experience||Total Customer Reviews|
|Total Customer Reviews||6|
Licensing, Bonding or Registration
This business is in an industry that may require professional licensing, bonding
or registration. BBB encourages you to check with the appropriate agency to be certain
any requirements are currently being met.
These agencies may include:
Commissioner of Insurance
125 South Webster Street, Madison WI 53703
Phone Number: 6082663585 8002368517
Fax Number: (608) 266-9935
Type of Entity
Business ManagementMr. Jack C. Salzwedel, Chairman & CEO Mr. Mark V. Afable, Chief Legal Officer Mr. Gerry W. Benusa, Chief Sales Officer Mr. David A. Graham, Chief Investment Officer Mr. Peter C. Gunder, Chief Business Development Officer Mr. David C. Holman, Chief Strategy Officer Mr. Daniel J. Kelly , CFO Ms. Kristin R. Kirkconnell, Chief Information Officer Ms. Vanessa Mosley, Consumer Affairs Director Ms. Mary L. Schmoeger, Chief Administration Officer Mr. Daniel R. Schultz, Enterprise President & COO Mr. William B. Westrate, American Family Chief Operating Officer
Insurance Companies Insurance Services
Alternate Business NamesAmerican Family American Family Mutual Insurance Co. American Family Brokerage, Inc. American Family Insurance American Family Insurance Group
Since June 2012, the Wisconsin BBB has received numerous inquiries from consumers across the country regarding a "Reader's Digest Sweepstakes". If you receive a check from “Reader's Digest Sweepstakes” from American Family Insurance Group, the Wisconsin BBB believes that this check is counterfeit. If you receive a letter and check from this company and you are asked to deposit the check into your personal account, withdraw money and wire it overseas, use extreme caution. It has been the experience of the BBB that these checks are usually counterfeit. If the check is counterfeit, you will owe your bank the amount that you withdrew from your account. You will not receive any winnings, and you won't be able to recover the money that you wired.