Find us on Google+
Text Sizesmall medium large

BBB Accredited Business since


Additional Locations

Phone: (414) 476-1574 Fax: (414) 256-9567 View Additional Phone Numbers 333 S 108th St, Milwaukee, WI 53214 View Additional Email Addresses

BBB Business Reviews may not be reproduced for sales or promotional purposes.


This company features a selection of living room, bedroom, dining room, home office, occasional tables, entertainment furniture, mattresses, bedding, appliances, home theatre, furnishings & accessories.  Design center, delivery and pick up of merchandise is also available. 

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Colder's meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Colder's include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 48 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

48 complaints closed with BBB in last 3 years | 21 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 5
Billing/Collection Issues 1
Delivery Issues 3
Guarantee/Warranty Issues 4
Problems with Product/Service 35
Total Closed Complaints 48

Customer Reviews Summary Read customer reviews

8 Customer Reviews on Colder's
Customer Experience Total Customer Reviews
Positive Experience 1
Neutral Experience 0
Negative Experience 7
Total Customer Reviews 8

Additional Information

BBB file opened: January 01, 1946 Business started: 01/01/1942 in WI Business started locally: 01/01/1942 Business incorporated 12/14/1992 in WI
Type of Entity


Business Management
Mr. Tom Balistreri, Purchase Executive Ms. Sue Lewicki, Human Resource Manager Ms. Sharie Perugini, Advertising Coordinator Ms. June Robertson, Customer Service Supervisor
Contact Information
Principal: Mr. Tom Balistreri, Purchase Executive
Customer Contact: Ms. June Robertson, Customer Service Supervisor
Related Businesses
Flanner's Home Entertainment
Business Category

Furniture - Retail Home Theater House Furnishings & Services Lamps & Lamp Shades - Retail Mattresses Microwave Ovens - Dealers Mirrors Ranges & Ovens - Dealers Refrigerators & Freezers - Dealers Stools Washing Machines & Dryers - Dealers Bookcases Office Furniture & Equipment Furniture Frames Appliances - Major - Dealers Appliances - Small - Dealers Beds - Retail Carpet & Rug Dealers - New Dishwashing Machines - Dealers Furniture - Childrens Furniture Stores (NAICS: 442110)

Products & Services

Colder's sells the following brand(s): Serta, Broyhill, Lane, Flexsteel, England, Natuzzi, Lea, Stanley, Frigidaire, Electrolux, Viking, Whirlpool, Amana, Maytag, KitchenAid

Colder's offers the following product(s): Living room, family room, dining room, dinette, bedroom, youth bedroom and home office furniture. Mattresses including protective mattress pads and covers. Kitchen and laundry appliances. Lamps, rugs, mirrors, pictures and decorative accessory items for the home.

Hours of Operation
M: 10:00 AM - 9:00 PM
T: 10:00 AM - 9:00 PM
W: 10:00 AM - 9:00 PM
Th: 10:00 AM - 9:00 PM
F: 10:00 AM - 9:00 PM
S: 9:00 AM - 8:00 PM
Su: 11:00 AM - 5:30 PM
Hours: Varies by location
Method(s) of Payment
Cash, Visa, MasterCard, Discover, American Express
Alternate Business Names
Colder's Delafield Colder's Grafton Colder's Oak Creek Colder's West Allis Colders, Inc.

Customer Review Rating plus BBB Rating Summary

Colder's has received 3.85 out of 5 stars based on 8 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.