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BBB Accredited Business since

Phone: (855) 264-6487 1000 W Donges Bay Rd Ste 100, Mequon, WI 53092

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Equipatron is an online retailer specializing in sales of power equipment, small engines, electric motors, hydraulics and related parts and accessories. Equipatron is based in Mequon (Milwaukee), WI and has been in business since 2009 and is owned and operated by Product Cloud, LLC. Equipatron was ranked #101 on Inc. Magazines 2014 list of the 500 fastest growing Companies in the US.  

BBB Accreditation

A BBB Accredited Business since

BBB has determined that meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that affect the rating for include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 1 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

1 complaint closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 1
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 1

Customer Reviews Summary Read customer reviews

9 Customer Reviews on
Customer Experience Total Customer Reviews
Positive Experience 6
Neutral Experience 0
Negative Experience 3
Total Customer Reviews 9

Additional Information

BBB file opened: April 30, 2010 Business started: 09/01/2009 in WI Business started locally: 09/01/2009 Business incorporated 09/18/2009 in WI
Type of Entity

Limited Liability Company (LLC)

Business Management
Mr. Scott Alderton, Co-Owner Mr. Peter Liesch, Co-Owner
Contact Information
Principal: Mr. Scott Alderton, Co-Owner
Principal: Mr. Peter Liesch, Co-Owner
Business Category

Engines - Supplies, Equipment & Parts Log Splitting Equipment Logging Equipment & Supplies Pumps - Supplies & Parts Snow Removal Equipment Tractor Dealers Vacuum Equipment & Systems Weed Control Equipment & Supplies Air Compressors Grass Trimmers & Tillers Pressure Washers Generators - Electric Lawn & Garden Equipment & Supplies Lawn Mowers Saws Tools - Hand Internet Shopping Electronic Shopping (NAICS: 454111)

Products & Services sells the following brand(s): Ariens, AYP, Briggs & Stratton, Honda, Kawasaki, Kohler, Kubota, MTD, Oregon, Snapper, Subaru offers the following product(s): Power Equipment, Power Equipment Parts , Small Engine Parts, Small Engines

Method(s) of Payment
Visa, Mastercard, Discover, American Express, PayPal
Refund and Exchange Policy

Return Policy
At we want you to be 100% satisfied with your purchase. Is the item you received maybe not what you expected? Whatever the reason, you won't be stuck with an item you cannot use or that you do not want. We are proud to offer one of the best return policies in the online business. You may return your equipment, engine or accessory purchase within 30 days of receipt for an exchange or a refund of the purchase price excluding our shipping and handling costs. On replacement parts you have up to 365 days to return your items.

Here’s how it works. Returned merchandise must have a Return Material Authorization (RMA) #. Please call our toll free number and speak with a customer service representative to obtain a RMA # and shipping instructions. We will credit your payment account within 10 days of receiving the returned item.

Unopened Merchandise:
You may return "unopened" equipment, engines and other whole goods products and accessories within 30 days of delivery for a refund. On replacement parts (components of equipment or engines) orders, you have up to 365 days to return an "unopened" part purchase for a refund. You will be responsible for both the original outbound shipping & handling charges as well as return shipping charges. Restocking fees of up to 20% may still apply for some items such as engines.

Opened Merchandise:
"Opened" products and accessories can be returned within 30 days of delivery*, but will be subject to a 20% restocking fee to cover re-sale expenses. You will be responsible for both the original outbound shipping and handling charges as well as return shipping charges. Opened returns must be in "like new" condition (re-sellable) with all original materials. You are also responsible for returning the product in the original packaging or packaging that is of equal quality to the original. If product has been used the product cannot be returned.  

Engines that have been either mounted, fueled or run can not be returned. If an engine is found to be defective, you must follow the manufacturer's warranty process.
Engine Powered Equipment:
Due to federal shipping regulations, engine powered equipment can not be returned once it has been gassed or oiled. If the product has been gassed or oiled, it needs to be taken to an authorized service center for repair which may be covered under the terms of the manufacturer’s warranty. For additional information please call our toll free number and speak with a customer service representative who will be happy to assist you.

Cancelled Orders:
Unfortunately, any order that has already shipped cannot be cancelled and if an order is refused, it will then fall under our standard return policy, where shipping & handling costs will be deducted from your refund.

Damaged Products:
Please take the time to inspect the goods before you sign the delivery receipt from the carrier.
Suspect Damage:
Sometimes, the outer carton may appear damaged, but the product inside the box is perfectly fine. If you suspect concealed damage, notate “Possible Freight Damage” on the delivery receipt while the driver is present. This way, if you discover later that the product is damaged, the freight claim is less of a hassle.

Obvious Damage:
Do not sign for damaged products. If your product arrives damaged, please (1) REFUSE DELIVERY and (2) Call Us Immediately so we can process the appropriate claims and coordinate an exchange for you.

Product Operation:
We recommend that you operate your product within 7 days of receipt so we can respond to any issues if there are any. If you think your product is defective, don't worry as many perceived issues are common can be resolved easily over the phone.

Alternate Business Names
Product Cloud, LLC

Customer Review Rating plus BBB Rating Summary has received 4.56 out of 5 stars based on 9 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.