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This company offers dental care for general dentistry, cosmetic, prosthetic, pediatric, endodontics, orthodontics,  and oral and periodontal surgery and urgent care.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Dental Associates meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Dental Associates include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 10 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

10 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 7
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 3
Total Closed Complaints 10

Customer Reviews Summary Read customer reviews

12 Customer Reviews on Dental Associates
Customer Experience Total Customer Reviews
Positive Experience 1
Neutral Experience 1
Negative Experience 10
Total Customer Reviews 12

Additional Information

BBB file opened: April 19, 1985 Business started: 11/14/1973 in WI Business started locally: 11/14/1973 Business incorporated 06/04/2009 in WI
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

Wisconsin Department of Safety and Professional Services
1400 East Washington Ave, Room 112, Madison WI 53703
Phone Number: (608) 266-2112
Fax Number: 608-267-0644

Commissioner of Insurance
125 South Webster Street, Madison WI 53703
Phone Number: 6082663585 8002368517
Fax Number: (608) 266-9935

Type of Entity

Private Limited Company by Shares (LTD)

Business Management
Dr. John Grignon, Chief Dental Officer Mr. Scott Bauer, Supervisor of Patient Financial Services Mr. Erik Bergstrom, eBusiness Manager Ms. Brenda Boyd, Director of Sales & Marketing Ms. Katherine Grueneberg, Director of PFS Dr. Thomas Manos, President Ms. Jen Murphy, Manager of Patient Financial Services Ms. Debbie Roberts, Administrative Assistant Mr. Anthony Vastardis, CEO
Contact Information
Principal: Dr. John Grignon, Chief Dental Officer
Customer Contact: Ms. Katherine Grueneberg, Director of PFS
Business Category

Dentists Dentistry - Children Dentist - Orthodontist Dentistry - Cosmetic Dentist - Periodontist Dentist - Dental Surgery Endodontics Dentist - Dental Implants Offices of Dentists (NAICS: 621210)

Alternate Business Names
CarePlus Dental Insurance CarePlus Dental Plans Dental Associates, Ltd. of Wisconsin

Customer Review Rating plus BBB Rating Summary

Dental Associates has received 3.85 out of 5 stars based on 12 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.