Find us on Google+

BBB Business Review

Text Sizesmall medium large

BBB Accredited Business since

Hy Cite Enterprises, LLC

Phone: (608) 273-3373 Fax: (608) 663-0625 333 Holtzman Rd, Madison, WI 53713 View Additional Web Addresses

BBB Business Reviews may not be reproduced for sales or promotional purposes.


This company offers the wholesale distribution of cookware, flatware and water filtration devices.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Hy Cite Enterprises, LLC meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Hy Cite Enterprises, LLC include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 150 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

150 complaints closed with BBB in last 3 years | 57 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 27
Billing/Collection Issues 38
Delivery Issues 6
Guarantee/Warranty Issues 11
Problems with Product/Service 68
Total Closed Complaints 150

Customer Reviews Summary Read customer reviews

32 Customer Reviews on Hy Cite Enterprises, LLC
Customer Experience Total Customer Reviews
Positive Experience 2
Neutral Experience 2
Negative Experience 28
Total Customer Reviews 32

Additional Information

BBB file opened: January 01, 1962 Business started: 01/01/1959 in WI Business started locally: 01/01/1959 Business incorporated 03/24/1961 in WI
Type of Entity

Limited Liability Company (LLC)

Business Management
Mr. Arthur Diaz, Assistant Manager/Customer Care Department Mr. Erik Johnson, Chairman and CEO Mr. Erick Jostad, Vice President-Consumer Finance Mr. Larry Schauff, Sr. VP of Consumer Credit
Contact Information
Principal: Mr. Arthur Diaz, Assistant Manager/Customer Care Department
Customer Contact: Mr. Erick Jostad, Vice President-Consumer Finance
Business Category

Cooking Utensils Flatware - Table Sales Presentations Metal Kitchen Cookware, Utensil, Cutlery, and Flatware (except Precious) Manufacturing (NAICS: 332215)

Products & Services

Hy Cite Enterprises, LLC sells the following brand(s): Royal Prestige, NutraEase, OceanBlue

Refund and Exchange Policy
Refund policy as displayed on our sales order. "Except as provided under the Notice of Cancellation shown on this sales order, all sales are final and goods may not be returned." 
Alternate Business Names
Nutra Ease NutraEase Ocean Blue Royal Prestige
Additional Information

Royal Prestige Credit is a division of Hy Cite Corporation. The corporate offices are located in Madison, WI. The home office supplies merchandise and financing services to independent distributors who sell to the public.

Additional Information

Royal Prestige is a brand name of Hy Cite Corporation.

Customer Review Rating plus BBB Rating Summary

Hy Cite Enterprises, LLC has received 3.8 out of 5 stars based on 32 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.