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BBB Accredited Business since

RockAuto, LLC

Phone: (608) 661-1376 Fax: (608) 819-6350 6418 Normandy Ln, Madison, WI 53719 http://www.rockauto.com



BBB Business Reviews may not be reproduced for sales or promotional purposes.

Description

This company offers the worldwide shipment of new auto parts directly to customers.  Their online catalog includes axles, brakes, engines, exhaust systems, radiators, sensors, steering components, suspensions, transmissions and much more for both new and classic vehicles and light trucks.


BBB Accreditation

A BBB Accredited Business since

BBB has determined that RockAuto, LLC meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.


Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for RockAuto, LLC include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 260 complaint(s) filed against business
  • Resolution of complaint(s) filed against business


Customer Complaints Summary Read complaint details

260 complaints closed with BBB in last 3 years | 114 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 59
Billing/Collection Issues 9
Delivery Issues 33
Guarantee/Warranty Issues 13
Problems with Product/Service 146
Total Closed Complaints 260

Customer Reviews Summary Read customer reviews

1258 Customer Reviews on RockAuto, LLC
Customer Experience Total Customer Reviews
Positive Experience 1113
Neutral Experience 20
Negative Experience 125
Total Customer Reviews 1258

Additional Information

BBB file opened: August 27, 2003 Business started: 10/19/1999 in WI Business started locally: 10/19/1999 Business incorporated: 10/19/1999 in WI
Type of Entity

Limited Liability Company (LLC)

Business Management
Mr. James A. Taylor, President Ms. Jessa Torvik, Marketing Manager
Contact Information
Principal: Mr. James A. Taylor, President
Principal: Ms. Jessa Torvik, Marketing Manager
Business Category

Auto Parts & Supplies - New Mail Order & Catalog Shopping Automotive Parts and Accessories Stores (NAICS: 441310)

Alternate Business Names
Rock Auto

Customer Review Rating plus BBB Rating Summary

RockAuto, LLC has received 4.94 out of 5 stars based on 1258 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview
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BBB Customer Review Rating plus BBB Rating Overview


BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.
Details

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.