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BBB Accredited Business since

Wilde Honda

Phone: (262) 542-9300 Fax: (262) 970-7392 View Additional Phone Numbers 1603 East Moreland Blvd., Waukesha, WI 53186 View Additional Web Addresses

BBB Business Reviews may not be reproduced for sales or promotional purposes.


This company offers sales of new and used automobiles.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Wilde Honda meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Wilde Honda include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 19 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

19 complaints closed with BBB in last 3 years | 7 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 6
Billing/Collection Issues 1
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 12
Total Closed Complaints 19

Customer Reviews Summary Read customer reviews

7 Customer Reviews on Wilde Honda
Customer Experience Total Customer Reviews
Positive Experience 1
Neutral Experience 0
Negative Experience 6
Total Customer Reviews 7

Additional Information

BBB file opened: March 19, 2007 Business started: 11/10/1966 in WI Business started locally: 11/10/1966 Business incorporated 11/10/1966 in WI
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

Wisconsin Department of Transportation
4802 Sheboygan Avenue, P.O. Box 7910, Madison WI 53707
Phone Number: (800) 924-3570

Department of Financial Institutions
P.O. Box 7846, Madison WI 53707-7846
Phone Number: 608-261-9555

Type of Entity


Business Management
Mr. James Reifenrath, General Manager Ms. Sharon Bloom, Vice President / CFO Mr. Patrick Donahue, Vice President Mr. Mark Wilde, Vice President
Contact Information
Principal: Mr. James Reifenrath, General Manager
Business Category

Auto Dealers - New Cars Auto Dealers - Used Cars Auto Parts & Supplies - New Tire Dealers Auto Repair & Service Brake Service Lubricating Service - Automotive Wheel Alignment, Frame & Axle Service - Auto New Car Dealers (NAICS: 441110)

Alternate Business Names
Wilde Autos, Inc.
Industry Tips
Auto-Buyback Guarantee-Terms & Conditions for Consumers Flood-Damaged Cars Protecting Your Auto Repair Investment

Customer Review Rating plus BBB Rating Summary

Wilde Honda has received 3.87 out of 5 stars based on 7 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.