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BBB Business Review

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BBB Accredited Business since

Metro Kia of Madison

Phone: (608) 246-3600 View Additional Phone Numbers 5422 Wayne Ter, Madison, WI 53718

BBB Business Reviews may not be reproduced for sales or promotional purposes.


This company offers auto sales, service, parts, and financing of new and pre-owned Ford & Kia vehicles.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Metro Kia of Madison meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Customer Complaints Summary Read complaint details

9 complaints closed with BBB in last 3 years | 5 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 2
Billing/Collection Issues 1
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 6
Total Closed Complaints 9

Customer Reviews Summary Read customer reviews

1 Customer Review on Metro Kia of Madison
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 1
Total Customer Reviews 1

Additional Information

BBB file opened: February 25, 1992 Business started: 12/01/2011 in WI Business started locally: 12/01/2011 Business incorporated 11/18/2011 in DE
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

Wisconsin Department of Transportation
4802 Sheboygan Avenue, P.O. Box 7910, Madison WI 53707
Phone Number: (800) 924-3570

Wisconsin Dept of Financial Institutions
345 W Washington Ave, Madison WI 53703
Phone Number: (608) 261-9555
Fax Number: (608) 261-7200

Type of Entity

Limited Liability Company (LLC)

Business Management
Mr. Drake Lallas, General Manager Mr. Don Utter, General Manager Mr. Daryl Meinholz, Controller
Contact Information
Principal: Mr. Drake Lallas, General Manager
Principal: Mr. Don Utter, General Manager
Related Businesses
Metro Ford of Madison
Business Category

Auto Dealers - New Cars Auto Dealers - Used Cars Auto Services New Car Dealers (NAICS: 441110)

Products & Services

Metro Kia of Madison offers the following product(s): Ford, Kia

Method(s) of Payment
Cash, Visa, Mastercard, AMEX     
Alternate Business Names
Madison Auto Center, LLC Wisconsin Auto Center, LLC
Industry Tips
Auto Repair and Services Auto-Buyback Guarantee-Terms & Conditions for Consumers Protecting Your Auto Repair Investment Wisconsin Auto Insurance Requirements

Customer Review Rating plus BBB Rating Summary

Metro Kia of Madison has received 3.68 out of 5 stars based on 1 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.