BBB Business Review

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This business is not BBB accredited.

American TV & Appliance of Madison, Inc.

Find a Location

Phone: (608) 271-1000 Fax: (608) 275-7529 View Additional Phone Numbers 2404 W Beltline Hwy, Madison, WI 53713 ! There is an alert on American TV & Appliance of Madison, Inc. !

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This company offers the sale of furniture, appliances, and electronic services.

BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Based on BBB files, this business has a BBB Rating of No Rating. The reason is as follows:

  • This business has no rating because it is out of business.

Customer Complaints Summary Read complaint details

34 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 2
Delivery Issues 2
Guarantee/Warranty Issues 7
Problems with Product/Service 23
Total Closed Complaints 34

Additional Complaint Information

This report reflects National complaint activity.

Customer Reviews Summary Read customer reviews

3 Customer Reviews on American TV & Appliance of Madison, Inc.
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 3
Total Customer Reviews 3

Additional Information

BBB file opened: January 01, 1983 Business started: 01/01/1954 in WI Business started locally: 01/01/1954 Business incorporated 03/27/1963 in WI
Type of Entity


Business Management
Shane Cicero, Corporate Consumer Relations
Contact Information
Principal: Shane Cicero, Corporate Consumer Relations
Business Category

Appliances - Major - Dealers Electronic Equipment & Supplies - Dealers Furniture - Retail Furniture Repair & Refinish Supplies

Alternate Business Names
American of Appleton American of Brown Deer American of Oak Creek American of Waukesha American TV American TV and Appliance & Furniture
Additional Information

On February 17, 2014, American TV & Appliance of Madison, Inc has filed Chapter 128 Receivership in Dane County Circuit Court. If you have a claim against this company, please contact Michael Polsky, the receiver assigned to this case and can be reached at 330 E. Kilbourn Ave Ste 1085, Milwaukee, WI 53202.  Please refer to case number 2014CV000477 and reach the court at Room 1000 215 S Hamilton St. Madison, WI 53703.

Out of Business

On February 17, 2014, American TV & Appliance announced that it would be going out of business as of April 13, 2014. 

In a statement, American TV & Appliance has said:

  • It will honor gift cards during the going-out-of-business sale or provide refunds to customers who do not wish to redeem them.
  • All extended-warranty policies that customers purchased are valid and insured through a third-party insurance company. Extended warranties will continue to be serviced by 3rd party warranty providers.  
    • If a Performance Guarantee was purchased before 10/1/08, please contact 800-854-6659 for service.
    • If a Performance Guarantee was purchased from 10/1/08 to 9/30/13 please contact 866-442-3182 for service.
    • If a Performance Guarantee was purchased on 10/1/13 or later please contact 866-563-2828 for service.
    • If Guardsman Protection was purchased please contact Guardsman at 800-253-3957.
    • If Bedgear coverage was purchased, please contact Bedgear at 800-545-7125 to email
  • Products will still carry manufacturer warranties. If you need service on a product, check with the product's manufacturer for authorized service providers.
  • American TV & Appliance has suggested consumers retain original receipts for proof of purchase dates. If you do not have your receipt, American TV & Appliance will provide one for you if you go to the store.
  • Customers who have open orders waiting for delivery will either receive delivery of their goods or a refund of their deposit.
    • American’s Service Department will still provide repair and installation services for their customers during the Liquidation sale. 
  • All products in the service center will be repaired or returned to the customer prior to closing.


BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.