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BBB Accredited Business since


Additional Locations

Phone: (608) 273-8020 6325 Odana Rd Ste 2, Madison, WI 53719

Click for BBB Rating on YP

BBB Business Reviews may not be reproduced for sales or promotional purposes.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that YP meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

BBB Complaint Information

Find aggregate BBB complaint information for YP. BBB of Metro Atlanta, Athens & NE Georgia has the full report as that BBB handles all complaints for YP.

Additional Information

BBB file opened: March 06, 2014 Business started: 03/01/1885 in GA Business started locally: 06/19/2012 Business under new ownership as of: 05/09/2012 Business incorporated 05/08/2012 in DE
Type of Entity

Limited Liability Company (LLC)

Business Management
Mr. Mark Erhart, Director - Retention Programs Ms. Rita Haynes, Manager -Executive Appeals
Contact Information
Principal: Mr. Mark Erhart, Director - Retention Programs
Customer Contact: Ms. Rita Haynes, Manager -Executive Appeals
Business Category

Advertising - Directory & Guide Directory and Mailing List Publishers (NAICS: 511140)

Alternate Business Names
YP Midwest Publishing, LLC

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.