BBB Accredited Business since

BBB Business Reviews may not be reproduced for sales or promotional purposes.


This company states its offers on-line collectible action figure toys including Star Wars, G.I. Joe, Transformers, Masters of the Universe and other action figurres and collectibles from 1977 to the present.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Brian's Toys, Inc. meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 16 factors. Get the details about the factors considered.

Factors that raised the rating for Brian's Toys, Inc. include:

  • Length of time business has been operating.
  • Complaint volume filed with BBB for business of this size.
  • Response to 1 complaint(s) filed against business.
  • Resolution of complaint(s) filed against business.
  • BBB has sufficient background information on this business.

Customer Complaints Summary Read complaint details

1 complaint closed with BBB in last 3 years | 1 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 1
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 1

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Brian's Toys, Inc.
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: June 30, 2000 Business started: 03/01/1994 in WI Business started locally: 03/01/1994 Business incorporated: 12/15/2000 in WI
Type of Entity


Business Management
Mr. Brian N. Semling, President Mr. Nathan J. Montgomery, Office Supervisor
Contact Information
Principal: Mr. Brian N. Semling, President
Business Category

Toys - Retail Internet Shopping Collectibles Novelties - Retail Toy and Hobby Goods and Supplies Merchant Wholesalers (NAICS: 423920)

Industry Tips
Internet Shopping

Additional Locations

  • W730 State Road 35

    Fountain City, WI 54629 (608) 687-7572


What is a BBB Business Review?

We offer free reviews on businesses that include background, licensing, consumer experience and other information such as governmental actions that is known to BBB. These reviews are provided for businesses that are BBB accredited and also for businesses that are not BBB accredited.


About BBB Business Review Content & Services:

Some Better Business Bureaus offer additional content & services in BBB Business Reviews.
The additional content & services are typically regional in nature or, in some cases, a new product or service that is being tested prior to a more general release.
Not all enhanced content & services are available at all Better Business Bureaus.

Professional AffiliationsX

Types of Complaints Handled by BBB

BBB handles the following types of complaints between businesses and their customers so long as they are not, or have not been, litigated:

  • Advertising or Sales
  • Billing or Collection
  • Problems with Products or Services
  • Delivery
  • Guarantee or Warranty

We do not handle workplace disputes, discrimination claims or claims about the quality of health or legal services.


BBB Complaint Process

Your complaint will be forwarded to the business within two business days. The business will be asked to respond within 14 days, and if a response is not received, a second request will be made. You will be notified of the business's response when we receive it (or notified that we received no response). Complaints are usually closed within 30 business days.


Industry Tips


What is BBB Advertising Review?

BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.


What government actions does BBB report on?

BBB reports on known significant government actions involving business' marketplace conduct.


Thank you for your feedback!

Help us improve by taking our survey.


BBB Reporting Policy

As a matter of policy, BBB does not endorse any product, service or business.

BBB Business Reviews are provided solely to assist you in exercising your own best judgment. Information in this BBB Business Review is believed reliable but not guaranteed as to accuracy.

BBB Business Reviews generally cover a three-year reporting period. BBB Business Reviews are subject to change at any time.


Additional Email Addresses

  • - Customer Service
Find a LocationX

  Change Location
Show Only Accredited Locations

Complaint Detail(s)

5/1/2014 Advertising/Sales Issues | Read Complaint Details

Additional Notes

Complaint: An item was listed on their web site as being available. Completed the "check-out" procedure and received a confirmation that the order was placed and that my credit card was billed. Since I already "purchased" the item, I no longer pursued looking at other avenues to purchase this item. At the time ebay had 4 similar items at the time. I later received a notification that their inventory system "does not work", that the item I ordered was no longer available and that they would credit my account. Consequently, not only did I not receive the item that I purchased, I also lost the ability to get the product from another resource (****).

Desired Settlement: My desire would be for them to fulfill the order for that item and in the amount originally quoted or comparable compensation.

Business Response: The item the customer ordered was not available.  We contacted the customer to notify him within 1-2 days the item was not available and refunded the customer.  We apologize for the inconvenience in this situation that the item was not available.

Thank you,

***** *******

Business Response: We are sorry for the inconvenience the order has caused.  We apologize that the item you ordered was not available.  If there are other items we can assist you with please email Dusty our Customer Service Manager at and he will be glad to work personally with you to find another item you may be interested in.

See our link below regarding our Inventory policy.


At Brian's Toys, we are continually taking measures to ensure the accuracy of our websites content and our inventory accuracy. Although we strive to make sure that this is 100% correct, there are occasionally discrepancies and the items and quantities are subject to change. Should this occur on an item that you place an order for, we will promptly notify you and refund that portion of your order. We thank you for your understanding in this matter.

Consumer Response:

Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID ********, and have determined that this does not resolve my complaint.  For your reference, details of the offer I reviewed appear below.

I called Brain's Toys and went through their automated system.  Following the prompts, I was transferred to customer service.  Once the call was answered, I found out that I was not speaking to customer service but the innovatory manager (the person that sent the rejection email).  I explained that I was trying to reach customer service because I was dissatisfied with the situation and I was disappointed with the response.  He suggested I call back at another time and that maybe customer service will pick up. He couldn't help me.  So, now they are just wasting my time.  Funny thing, checking their website, they are offering a similar item but the price is significantly higher then the item originally ordered and canceled. 


**** ******