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This company offers sports hospitality events for major sporting events worldwide. They also offer individual ticket sales for purchase.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Princeton Group, Inc. meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 16 factors. Get the details about the factors considered.

Factors that raised the rating for Princeton Group, Inc. include:

  • Length of time business has been operating.
  • Complaint volume filed with BBB for business of this size.
  • Response to 1 complaint(s) filed against business.
  • Resolution of complaint(s) filed against business.
  • BBB has sufficient background information on this business.

Customer Complaints Summary Read complaint details

1 complaint closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 1
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 1

Customer Reviews Summary Read customer reviews

1 Customer Review on Princeton Group, Inc.
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 1
Total Customer Reviews 1

Additional Information

BBB file opened: April 15, 2008 Business started: 02/03/2006 in WI Business started locally: 02/03/2006 Business incorporated: 02/03/2006 in WI
Type of Entity


Business Management
Mr. Steven J. Krantz, Co-owner Mr. Marcus G. Davis , Co-owner Mr. Jason Driscoll, Co-owner
Contact Information
Principal: Mr. Steven J. Krantz, Co-owner
Related Businesses
ICON Tickets
Business Category

Sports Hospitality Ticket Sales - Events Event Planners All Other Travel Arrangement and Reservation Services (NAICS: 561599)

Additional Locations

  • 8215 Greenway Blvd Ste 380

    Middleton, WI 53562 (608) 554-0700


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Professional AffiliationsX

Types of Complaints Handled by BBB

BBB handles the following types of complaints between businesses and their customers so long as they are not, or have not been, litigated:

  • Advertising or Sales
  • Billing or Collection
  • Problems with Products or Services
  • Delivery
  • Guarantee or Warranty

We do not handle workplace disputes, discrimination claims or claims about the quality of health or legal services.


BBB Complaint Process

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Complaint Detail(s)

10/3/2012 Advertising/Sales Issues | Read Complaint Details

Additional Notes

Complaint: The Princeton Group is a sports marketing group that tries to get financial advisors/brokers/agency owners to purchase trips to sport events and take their clients, etc. They have called my office for several years now and I have repeatedly asked to be removed from their call list. They apparently refuse to. I explained the last time that I was going to file a harrassment lawsuit if they didnt not honor my request and the DNC list that they have been added to for quite some time. I received a call to my office yet again today by a VERY rude young man by the name of ****** (he would not give me his last name) and started in on his "pitch" again. I told him that I had enough and needed to speak with the *******. He gave me the name of ****** ***** but would not put him on the phone to me. He then proceeded to laugh at me to his fellow telemarketers there in his office out loud. I have never seen a more unprofessional organization and been persistantly harrassed by any company more than the Princeton Group. I suggest they receive an "F" BBB Rating because their business practices are the farthest thing from an A rating I have ever witnessed

Desired Settlement: I would like written confirmation from one of the company heads on Princeton Group letterhead that they have taken the appropriate measure to permanently remove me, my firm, my contact info, etc. from their database. That written confirmation will be kept until such time as I see fit, and if they persist in calling me after such time, I will file legal action against them. I have been told at least 15 times "we'll remove you", so that isnt good enough this time. I want it in writing.

Business Response:

Dear Mr. *****:
On behalf of Princeton Group, I want to apologize for the calls into your office. We run a top- of-board organization that sells packages for sporting events that are first-class and well run. We really do try our best to instill professionalism and honor into our employees but unfortunately sometimes things occur that are not consistent with this approach.
We thoroughly train our employees to be professional and polite and in general I think they are. They make a lot of sales calls throughout the day and given the few complaints we ever receive, I think we are successful with our approach. Obviously we had an employee who was not professional to you which I apologize for. When we have complaints we take them seriously and handle appropriately.
We have disciplined this employee and also made certain every employee has a big Do Not Call sign at their desks with your name and phone number. We have a database with people who have shown an interest and you were not in there – if so, we would have removed you.
I apologize for the delay in getting back to you. This is our first ever complaint via BBB and we were unsure how to handle it – we have played phone tag with our representative and just got the question answered on what to do so we wanted to close the loop with you.
You can contact me anytime if there is an issue at the number listed below – I don’t believe there will be but it helps to have a name. We also provide tickets for regular season college and professional sports as well as concerts. If there was ever an event you were interested in, you can call me direct and if available, I can offer a pair to you at a substantial discount (well below our cost). I realize this doesn’t make up for frustrations you have had with our organization but I wanted to offer some sort of apology.
Again, I do apologize for the actions of one that are not representative of our company.
****** ******
**** ********* - **********

Consumer Response:

[A default letter is provided here which indicates your acceptance of the business's response.  If you wish, you may update it before sending it.]

Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID *******, and find that this resolution is satisfactory to me PROVIDED that they adhere to the assurances they have communicated in their response letter.  I simply wish to have no further contact with them, in any way, shape, or form.  If they persist in continuing to contact my offices trying to solicit business, I want to make sure it is made clear to them that I will pursue legal action against them to the fullest extent possible.  Their words in the response letter mean nothing to me at this point, as they had promised to take me off their call list at least 10+ times in the past, and did not.  Follow through is the only true resolution I am looking for.

I do appreciate all the BBB's help in getting to this point in the process and sincerely hope that this matter is behind us.  Thank you for your time & attention in this matter.


***** *****

*** ****** **** & ******* *********


BBB's Final Determination: Consumer accepted resolution offered by the business.