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This company operates a beauty school and full service salon including hair, nails, makeup, facials, waxing, and massages.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that VICI Beauty School meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 16 factors. Get the details about the factors considered.

Factors that raised the rating for VICI Beauty School include:

  • Length of time business has been operating.
  • Complaint volume filed with BBB for business of this size.
  • Response to 1 complaint(s) filed against business.
  • Resolution of complaint(s) filed against business.
  • BBB has sufficient background information on this business.

Customer Complaints Summary Read complaint details

1 complaint closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 1
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 1

Customer Reviews Summary Read customer reviews

0 Customer Reviews on VICI Beauty School
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: January 01, 1966 Business started: 01/01/1930 in WI Business started locally: 01/01/1930 Business incorporated: 09/02/2004 in WI
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

Wisconsin Department of Safety and Professional Services
1400 East Washington Ave. Room 112, Madison WI 53703
Phone Number: 608-266-2112

Type of Entity

Limited Liability Company (LLC)

Business Management
Mr. Marvin Rushing, President Ms. Penny Rushing, CEO
Contact Information
Principal: Mr. Marvin Rushing, President
Principal: Ms. Penny Rushing, CEO
Business Category

Schools - Business & Vocational Skin Care Day Spas Massage Therapeutic Barbers Beauty Salons Beauty Schools Nail Salons Hair Styling and Services Cosmetology and Barber Schools (NAICS: 611511)

Alternate Business Names
VICI Capilli Park LLC VICI Capilli Salon Bayshore VICI Capilli Salon Brookfield VICI Park Salon & Spa

Additional Locations

  • 4111 S 108th St

    Greenfield, WI 53228 (414) 525-0100 (414) 425-1700

  • 5780 N Port Washington Rd

    Milwaukee, WI 53217 (414) 967-2000 (414) 967-7400

  • 95 N Moorland Rd

    Brookfield, WI 53005 (262) 821-9400 (262) 821-2800


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Professional AffiliationsX

Types of Complaints Handled by BBB

BBB handles the following types of complaints between businesses and their customers so long as they are not, or have not been, litigated:

  • Advertising or Sales
  • Billing or Collection
  • Problems with Products or Services
  • Delivery
  • Guarantee or Warranty

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BBB Complaint Process

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Additional Phone Numbers

  • (414) 525-0100(Phone)

Additional Web Addresses

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Complaint Detail(s)

4/23/2013 Advertising/Sales Issues | Read Complaint Details

Additional Notes

Complaint: I received a haircut and coloring. I was overcharged and Vici acknowledges this but will not give me a cash or credit card refund. I went down down a second time to have hair color fixed as the first time left me looking like a snow cone. After the second time, things were better but they want me to come a third time to fix. I was told I could have half the cost in product instead of the 3rd visit then called back and told that I could not. The haircut was supposed to be free according to the coupon.

Desired Settlement: I was told by the ******* ***** i could have $62.50 in product or a recoloring. I live in ********* and can;t drive down AGAIN with my 10 month old son and husband who has 6 broken bones and a neck injury form a prior car accident. I don't have the time, ability to go down to Glendale. Also, I am scared that they would goof my hair up more. I want the $62.50 in shampoo or product like I was originally promised please (half of what I overpaid).

Business Response: February 7, 2013
******* **********
********* **********
Better Business Bureau
RE: ******** ******, #*******
Dear Mr. **********:
I am writing in response to the subject complaint. I have reviewed the matter and following is our
On December 7,2012, Ms. ****** came into our Bayshore salon and requested color highlights and a
haircut. On December 18, 2012, Ms. ****** came back to the salon and met with our ***** *******,
Mr. **** *****. At that time, Ms. ****** explained that she had not filed complaint with the BBB, but
rather it was her husband who had done so. I believe that may explain some of the discrepancies in the
complaint and our response.
When Ms. ****** came in for her original service we were running a special for a free haircut with each
color service. I have enclosed a copy of Ms. ******'s original service ticket and sales receipt. You will
note that she was not charged for the haircut, and thusly was never "overcharged." She was charged
quoted and charged $86.50 for the service, her signature acknowledges that she was informed of the
cost prior to the start of the service. In addition, Ms. ****** purchased some retail product.
Our service policy is that clients must inform us within five day if they are not satisfied with their service.
On December 8th , Ms. ****** called and stated that she wanted a few more low lights and to have some
of the brassy color toned down. We scheduled an appointment for her on December 11th, and she came
in for the color adjustment at no charge. Apparently she was still dissatisfied, and she came in again on
December 18th at which time she met with Mr. *****. We had another stylist perform another color
adjustment; Mr. ***** gave Ms. ****** a complimentary take-home conditioning treatment, and
offered another complete highlight with a senior stylist at no charge for a later date. She thanked Mr .
. ***** for the service and later followed up and said that the color was better.
On January 10, 2013, Ms. ****** called Mr. ***** and informed him that due to the holidays she had
chosen to go to another salon to have her hair done for a third time and would not be taking our
complimentary appointment. Although it is our published policy to not redo or refund services that
have beeh altered by someone other than a VICI employee, Mr. ***** did refund the original color
charge of $86.50 to Ms. ******'s credit card on January 14th. Mr. ****** called Mr. ***** and thanked
him for our customer service and attention to Ms. ******'s concerns.
We are confident that we have gone above and beyond to address our client's concerns. If you should
require any additional information, or of I may be of any additional assistance, please feel free to
contact me at your convenience.
Sincerely yours,
******* ** ******
******** ** ********* **********

Consumer Response:

Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID *******, and have determined that this does not resolve my complaint.  For your reference, details of the offer I reviewed appear below.

            I am greatly concerned about the business etiquette of Vici after what I experienced and just read from the corporate response! 

            I guess I grew up in a different time wherein the customer and honesty were of integrity.  To re-cap, I purchased a hair color of which the hair-cut was supposed to be free and then I bought some conditioner (i.e. “product”).  However, as I read the corporate response, I am falsely guised to believe three things, which are; I was refunded the hair-cut charge that was wrongly charged, I rescheduled because of the “holidays”, and I was happy with everything.

            Rather, I dispute arbitrage in what I was charged and paid, I greatly disagree with why I re-secluded, and I vehemently disagree with my any/overall happiness with Vici.  Vici in Latin means to conquer and I feel conquered.  I told my husband what happened at Vici on the phone and he wrote the original letter.  The thoughts were mine and the words his.  This time, everything is mine.

            When originally dealing with customer service, the ******** *****, told me I could get a full refund but after talking to his ***** (****), ***** could not do a thing.  **** was polite and eventually got something done but I did not get the full amount I had paid and had been told I would receive back. 

            As a woman, I was terrified to go back to a salon wherein everybody knew my business.  My hair was destroyed and confirmed wrecked by non-Vici professionals (e.g. ******* ****** ** ********* and ***** ** *********).  I spent hours on the phone getting a partial refund.  I was content and willing to let ****’ mollification go until I saw the contrite assuage of Mr. ****** from Vici corporate.

            Mr. ******, I am alarmed at your insinuations without first contacting me, the primary source.  Facts that you have heard from secondary or tertiary sources are not correct.  I therefore am led to believe that Vici is Big Business and does not care about the integrity of the small individual that aspects like the Better Business Bureau (BBB) protect.  Pray tell if I have to elicit this unofficial endorsement of mouth and referral?

            To repeat:  I was overcharged, tried fixing my hair at Vici SEVERAL times too many, was confirmed to have messed up hair from Vici, fixed the hair at another place other than Vici, and am ABSOLUTELY disgusted with the lack of business acknowledgment, acceptance, and apology form Vici.

Myriad thanks for your help BBB,



******** ******



BBB's Final Determination: After reviewing the position of all parties, BBB determined that the business made a reasonable effort to address the complaint. However the consumer remains dissatisfied.