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BBB Business Review

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BBB Accredited Business since

Acuity, a Mutual Insurance Company

Additional Locations

Phone: (920) 458-9131 Fax: (920) 458-7843 View Additional Phone Numbers 2800 S Taylor Dr, Sheboygan, WI 53081

BBB Business Reviews may not be reproduced for sales or promotional purposes.


This company offers property and casualty insurance.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Acuity, a Mutual Insurance Company meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Acuity, a Mutual Insurance Company include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 13 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

13 complaints closed with BBB in last 3 years | 9 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 4
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 9
Total Closed Complaints 13

Customer Reviews Summary Read customer reviews

9 Customer Reviews on Acuity, a Mutual Insurance Company
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 9
Total Customer Reviews 9

Additional Information

BBB file opened: December 01, 1958 Business started: 01/01/1925 in WI Business started locally: 01/01/1925
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

Commissioner of Insurance
125 South Webster Street, Madison WI 53703
Phone Number: 6082663585 8002368517
Fax Number: (608) 266-9935

Type of Entity


Business Management
Jamie Loiacono, Vice President/Claims Mr. Shane Paltzer, Vice President Mr. Benjamin M. Salzmann, President & CEO
Business Category

Insurance Companies Insurance - Accident & Health Insurance - Auto Insurance - Homeowners Insurance - Property Insurance - Workers Compensation Insurance Services Insurance Services - Commercial Direct Property and Casualty Insurance Carriers (NAICS: 524126)

Alternate Business Names
Industry Tips
Discount Medical Plans Wisconsin Auto Insurance Requirements

Customer Review Rating plus BBB Rating Summary

Acuity, a Mutual Insurance Company has received 3.68 out of 5 stars based on 9 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.