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Wisconsin Athletic Club, LLC

Additional Locations

Phone: (414) 328-1300 Fax: (414) 328-2640 10840 W Rogers St.  Administrative Business Office, West Allis, WI 53227 View Additional Web Addresses

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The Wisconsin Athletic Club is a privately owned athletic club.  Founded, and in continuous operation since 1976, the WAC has six club locations in West Allis, Waukesha, Greenfield, Wauwatosa, Downtown Milwaukee, and the North Shore. WAC offers classes, lessons, personal training and group fitness programs for all levels up to senior.  The WAC provides personal and corporate wellness programs.  Services, hours and equipment vary by location. 

BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Wisconsin Athletic Club, LLC include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 1 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

1 complaint closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 1
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 1

Customer Reviews Summary Read customer reviews

2 Customer Reviews on Wisconsin Athletic Club, LLC
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 2
Total Customer Reviews 2

Additional Information

BBB file opened: April 20, 1998 Business started: 01/01/1976 in WI Business started locally: 01/01/1998 Business incorporated 02/16/2010 in WI
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

Wisconsin Department of Health & Family Services
1 W. Wilson St., Madison WI 53701
Phone Number: 608-266-1865

Wisconsin Department of Safety and Professional Services
1400 East Washington Ave. Room 112, Madison WI 53703
Phone Number: 608-266-2112

Type of Entity

Limited Liability Company (LLC)

Business Management
Mr. Raymond K. O' Connor, CEO Ms. Jane Allen, Director of Accounting Services Ms. Molly Anderson, General Manager, Greenfield Ms. Trish Beatty, General Manager, West Allis Mr. Ian Crasmer, General Manager, Downtown Mr. Derek Deprey, General Manager, North Shore Ms. Stephanie Hink, Branding & Social Media Ms. Ann Kulikowski, General Manager, Wauwatosa Ms. Heidi Rose, General Manager, Waukesha
Contact Information
Customer Contact: Ms. Jane Allen, Director of Accounting Services
Principal: Mr. Raymond K. O' Connor, CEO
Business Category

Health Clubs Massage Therapists Nutritionists Racquetball Courts - Public Swimming Pools - Public Weight Control Services Personal Trainers Fitness Centers Health & Wellness Exercise & Physical Fitness Programs Health & Fitness Program Consultants Fitness and Recreational Sports Centers (NAICS: 713940)

Alternate Business Names
Additional Information

The business address of 10840 W Rogers St. West Allis, WI 53227 is an administrative business office only; no health club services are offered at this location

Industry Tips
Buying Medicines and Medical Products Online Discount Medical Plans Health Clubs Weight Loss Fitness Centers - WI Information

Customer Review Rating plus BBB Rating Summary

Wisconsin Athletic Club, LLC has received 0 out of 5 stars based on 0 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

Additional Locations


    10840 W Rogers St.Administrative Business Office

    West Allis, WI 53227 (414) 328-1300


    1530 E Moreland Blvd.

    Waukesha, WI 53186 (262) 544-4111


    1939 S 108th St

    West Allis, WI 53227 (414) 321-2500


    411 E Wisconsin Ave. #6

    Milwaukee, WI 53202 (414) 212-2000


    5020 S 110th St.

    Greenfield, WI 53228 (414) 427-6500


    7601 N Port Washington Rd.

    Glendale, WI 53217 (414) 228-2800


    8700 W Watertown Plank Rd

    Wauwatosa, WI 53226 (414) 443-5000


BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.

Complaint Detail(s)

1/28/2013 Billing/Collection Issues | Read Complaint Details

Additional Notes

Complaint: I joined the WAC because of the close proximity to my workplace. I was informed their billing works through a credit card with electronic deductions only. I expressed my concerns about this practice but was assured it would go smoothly. Unfortunately, nothing could be farther from the truth. The initial charge of the joining fee went through fine. The first monthly charge did not. I then attempted to clear up their billing issues on two separate occasions. I was told everything was corrected only to find out it was not. I found this out not by any communications other than a threatening letter from the WAC's business office.

Desired Settlement: For the WAC to apply the charges and leave me alone.

Business Response:

Hello *******:

I am responding to the complaint from ID *******.  On 11/13/12 a membership was purchased.  The expiration date of the credit card he was to use for monthly billing was transposed. This made his December dues not process when we did our electronic billing.  Since, this was a human error we have apologized to him and have also voided out the $65.00 which he happened to pay for last night over the phone with the Business Office. I have also contacted him by e-mail to let him know that he will not be charged that final payment.

His membership has been cancelled per his request.

We are very sorry for this misunderstanding.

*** (*****) *****

Wisconsin Athletic Club

Business Office