Are you the Owner of this Business? ×
BBB® Accredited Business Seal

Are you...?

If yes, click here to login.

Are you...?

BBB Accredited Business since

Willy Street Co-op

Additional Locations

Phone: (608) 251-6776 Fax: (608) 251-3121 1457 E Washington Ave, Madison, WI 53703

BBB Business Reviews may not be reproduced for sales or promotional purposes.


Willy Street Co-op is a full-service cooperative specializing in natural, organic, special-diet and locally produced foods, with stores in Madison & Middleton.  The stores feature a deli, a juice and coffee bar, fresh seafood and organic/locally grown produce.  Natural body-care products, vitamins and supplements, and catering services available.

The co-op is owned by equity-paying owners and anyone can become an owner of the co-op by making an equity investment.  Customers do not need to be owners to purchase goods, there is a 5% surcharge on purchases for non-owners.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Willy Street Co-op meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Willy Street Co-op include:

  • Length of time business has been operating
  • No complaints filed with BBB

Customer Complaints Summary

0 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 0

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Willy Street Co-op
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: November 20, 2003 Business started: 09/18/1973 in WI Business started locally: 09/18/1973 Business incorporated 09/18/1973 in WI
Type of Entity

Cooperative Association

Business Management
Mr. Brendon Smith, Director of Communications Ms. Anya Firszt, General Manager
Contact Information
Principal: Mr. Brendon Smith, Director of Communications
Business Category

Grocers - Retail Vitamins & Food Supplements Grocery - Bulk Food Stores Caterers Foods - Carry Out Gourmet Shops Supermarkets and Other Grocery (except Convenience) Stores (NAICS: 445110)

Alternate Business Names
Williamson Street Grocery Co-Op Williamson Street Grocery Cooperative

Additional Locations

  • 1457 E Washington Ave

    Madison, WI 53703 (608) 251-6776

  • 6825 University Ave

    Middleton, WI 53562 (608) 284-7800


BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.