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Your complaint will be forwarded to the business within two business days. The business
will be asked to respond within 14 days, and if a response is not received, a second
request will be made. You will be notified of the business's response when we receive
it (or notified that we received no response). Complaints are usually closed within
30 business days.
BBB promotes truth in advertising by contacting advertisers whose claims conflict
BBB Code of Advertising. These claims come to our attention from our internal
review of advertising, consumer complaints and competitor challenges. BBB asks advertisers
to prove their claims, change ads to make offers more clear to consumers, and remove
misleading or deceptive statements.
BBB Customer Review Rating plus BBB Rating Overview
BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.
Customer Review Experience
5 points per review
3 points per review
1 point per review
BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.
BBB Letter Grade Scale
Star Rating scale
BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.
BBB records show the issues raised in the complaint have been resolved. Either customer confirmed the complaint has been resolved, or business confirmed the complaint has been resolved and customer did not respond to BBB correspondence informing customer that complaint will be considered resolved unless BBB hears otherwise from customer.
BBB found business made good faith effort to resolve complaint but customer not satisfied with business response
BBB found that business adequately addressed the disputed issues and made a good faith effort to resolve them; however, customer has informed BBB that he/she is not satisfied with the outcome. In some cases, business may have agreed to mediate or arbitrate the complaint but customer declined to participate in mediation/arbitration.
Customer not satisfied with business response; BBB did not find business made good faith effort to resolve complaint
BBB did not find that business adequately addressed the disputed issues and made a good faith effort to resolve them, and customer has informed BBB that he/she is not satisfied with the outcome. In some cases, customer may have agreed to mediate or arbitrate the complaint but business declined to participate in mediation/arbitration.
BBB did not receive a response from business
BBB did not receive a response from business after two attempts to contact business, and BBB communications with customer do not show that business contacted customer to resolve the complaint.
BBB cannot process complaint
This includes situations where BBB cannot locate business, business is no longer in business, or business is in bankruptcy and complaints must be submitted through bankruptcy trustee.
The information in the chart below represents an industry ratings comparison of businesses which are of the same relative size or for all businesses (see toggle). This is based on BBB's database of businesses located in Wisconsin. Businesses may engage in more than one type of business.
# of businesses with NO complaints in the past 36 months
# of businesses with 1-4 complaints in the past 36 months
# of businesses with 5-25 complaints in the past 36 months
# of businesses with 26-99 complaints in the past 36 months
# of businesses with 100 or more complaints in the past 36 months
Ashley Furniture Industries, Inc. is in this range.
Total # of same relative size businesses in the BBB database in this type of business