BBB Logo

Better Business Bureau ®
Start With Trust®

BBB Business Reviews may not be reproduced for sales or promotional purposes.


This company offers the retail sales and service of specialty flooring including industrial, commercial, residential, playground tiles, indoor/outdoor flooring, child mats, martial arts and fitness mats, and various types of roll, tile, and matted flooring.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Corporation meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 16 factors. Get the details about the factors considered.

Factors that raised the rating for Corporation include:

  • Length of time business has been operating.
  • Complaint volume filed with BBB for business of this size.
  • Response to 1 complaint(s) filed against business.
  • Resolution of complaint(s) filed against business.
  • BBB has sufficient background information on this business.

Customer Complaints Summary Read complaint details

1 complaint closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 1
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 1

Customer Reviews Summary Read customer reviews

2 Customer Reviews on Corporation
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 2
Total Customer Reviews 2

Additional Information

BBB file opened: February 10, 2009 Business started: 01/01/1999 in WI Business started locally: 01/01/1999 Business incorporated: 05/09/2002 in WI
Type of Entity


Business Management
Mr. David W. Butler, President Ms. Sylvia Kuske, Controller
Contact Information
Principal: Mr. David W. Butler, President
Business Category

Floors - Hardwood Floors - Industrial Mats & Matting Martial Arts Supplies & Equipment Floor Covering Stores (NAICS: 442210)

Additional Locations

  • 117 Industrial Ave

    Milltown, WI 54858 (877) 822-6622 (715) 825-4926


What is a BBB Business Review?

We offer free reviews on businesses that include background, licensing, consumer experience and other information such as governmental actions that is known to BBB. These reviews are provided for businesses that are BBB accredited and also for businesses that are not BBB accredited.


About BBB Business Review Content & Services:

Some Better Business Bureaus offer additional content & services in BBB Business Reviews.
The additional content & services are typically regional in nature or, in some cases, a new product or service that is being tested prior to a more general release.
Not all enhanced content & services are available at all Better Business Bureaus.

Professional AffiliationsX

Types of Complaints Handled by BBB

BBB handles the following types of complaints between businesses and their customers so long as they are not, or have not been, litigated:

  • Advertising or Sales
  • Billing or Collection
  • Problems with Products or Services
  • Delivery
  • Guarantee or Warranty

We do not handle workplace disputes, discrimination claims or claims about the quality of health or legal services.


BBB Complaint Process

Your complaint will be forwarded to the business within two business days. The business will be asked to respond within 14 days, and if a response is not received, a second request will be made. You will be notified of the business's response when we receive it (or notified that we received no response). Complaints are usually closed within 30 business days.


What is BBB Advertising Review?

BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.


What government actions does BBB report on?

BBB reports on known significant government actions involving business' marketplace conduct.


Thank you for your feedback!

Help us improve by taking our survey.


BBB Reporting Policy

As a matter of policy, BBB does not endorse any product, service or business.

BBB Business Reviews are provided solely to assist you in exercising your own best judgment. Information in this BBB Business Review is believed reliable but not guaranteed as to accuracy.

BBB Business Reviews generally cover a three-year reporting period. BBB Business Reviews are subject to change at any time.


Additional Phone Numbers

  • (877) 822-6622(Phone)

Additional Email Addresses

Find a LocationX

  Change Location
Show Only Accredited Locations

Complaint Detail(s)

4/22/2013 Advertising/Sales Issues | Read Complaint Details

Additional Notes

Complaint: I recently purchased and received "Home BJJ and Judo Practice Martial Arts and MMA" mats from, but am frustrated and upset because I feel that they misrepresented their product. On the product's page and under its description tab, it states that, "The mats are easy to install and can be installed on any hard flat surface, including installation directly on top of concrete," which is exactly what I did. I connected the mats and set them down on my clean garage floor and proceeded to use them. Unfortunately, the mats were constantly sliding from performing basic footwork and kicking drills, all done at slow speeds. In the description of the product, it states that the mats are non-slip, which is clearly not the case, at least for the mats that I received. I almost slipped and fell multiple times before deciding to stop using the mats so as to not fall and injure myself. Then, I emailed the company and they suggested using double sided carpet tape to connect the mats to the concrete, and none of the several kinds of tape that I purchased stuck to the mats as they said it would. Once that didn't work, they then suggested using rubber mesh flooring, but the mats continued to slide. I risked my health and safety, and spent a great deal of money and time so that the mats would perform as advertised. I would respectfully periodically inform the company of each situation, and each time they would take no responsibility for their product. I don't wish to be reimbursed for the product, but simply would like to be able to return the misrepresented product free of charge. Your help in making this happen would be much appreciated. Thank you for your services.

Desired Settlement: To return the mats free of charge and receive a full refund.

Business Response: This customer place 2 orders:
1) 12.30.12 order ******* for 6 mats total 90.14
2) 1.10.13 order ******* for 10 mats total 135.27
Upon placing these orders on our website the customer agreed to our returns policy and shipping disclaimers posted on our website

We have addressed all of the emails and phone contacts he has made to us. 

As our website states:
"The mats are easy to install and can be installed on any hard flat surface, including installation directly on top of concrete. "

We do not guarantee the product will not slide.  This is the first we have heard of this happening and have sold 1000's of mats in the past 12 months.  One would think that any mat with enough force would slip when not installed wall to wall, no matter what surface it was installed over. 

Consumer Response:

Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID *******, and have determined that this does not resolve my complaint.  For your reference, details of the offer I reviewed appear below.

Greatmats claims to not guarantee that the mats won't slide however I don't see that information anywhere on there website. Also, the definition of install is to "place of fix in position ready for use." Finally, how they ended their response by saying, "One would think...," seems condescending in nature.


***** ********