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Roche's German Shepherds

Phone: (262) 592-3009 W4057 Woodview Trace, East Troy, WI 53120

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This organization is a small breeder of black and red, European German Shepherds. 

BBB Accreditation

This business is not BBB accredited.

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Reason for Rating

BBB rating is based on 16 factors. Get the details about the factors considered.

Factors that lowered the rating for Roche's German Shepherds include:

  • Length of time business has been operating

Factors that raised the rating for Roche's German Shepherds include:

  • Complaint volume filed with BBB for business of this size.
  • Response to 1 complaint(s) filed against business.
  • Resolution of complaint(s) filed against business.
  • BBB has sufficient background information on this business.

Customer Complaints Summary Read complaint details

1 complaint closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 1
Total Closed Complaints 1

Customer Reviews Summary Read customer reviews

1 Customer Review on Roche's German Shepherds
Customer Experience Total Customer Reviews
Positive Experience 1
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 1

Additional Information

BBB file opened: April 13, 2012 Business started: 01/01/2010 in WI Business started locally: 01/01/2010
Type of Entity

Sole Proprietorship

Business Management
Mr. Jeffrey D. Roche, Owner
Contact Information
Principal: Mr. Jeffrey D. Roche, Owner
Business Category

Dog Breeders Animal Breeders

Industry Tips
Purchasing a Puppy over the Holidays? Check Your List Twice

Additional Locations


    W4057 Woodview Trace

    East Troy, WI 53120

  • 1

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Complaint Detail(s)

5/22/2012 Problems with Product/Service | Read Complaint Details

Additional Notes

Complaint: On April 4th 2011 we purchased a female german shepherd from the Roche's for 1,500. their asking price. We were considering breeding her. On her first visit to out vet an umbilical hernia was found. Our vet told us it was hereditary and wouldn't recommend breeding her. We had discovered it within the first week but didn't know what it was. When we called ****** the breeder she said she was unaware of it. A couple months later our vet took x-rays of our dog"s hips and diagnosed her with hip dysplasia. The breeder asked that we send the Xrays to her vet. When we talked to her vet she told us one of the dogs had a hernia from that litter. Bottom line is the breeder new about the hernia and didn't disclose it. We had Jayda spayed and the hernia removed along with other complications that cost over 800.00. ****** and **** agreed to give us 400.00 We were told we would get the money by a certain time but have not returned calls and we still haven't received the money. Her hip dysplacia is another matter that can't be addressed until she is two. They knowingly sold us a defective dog without disclosing the defect to us and now are not keeping their promise to help with the cost of surgery.

Desired Settlement: we would like the 400.00 that was promised paid to us immediately

Business Response:

Hello ***,

This is our written reply to the letter received from the BBB regarding *** ******** complaint,

reference *******. We would appreciate you taking the information enclosed. We are being accused of

selling a (DEFFECTIVE) puppy. She is not a defective dog; she is a beautiful otherwise healthy dog. When

a dog is diagnosed with a hernia it is not a fatal thing, and can be repaired if needed, and can live a

normal healthy life.

We brought the puppies in on 3-15-2011 for their first shots and to be checked by our vet. ***** was

listed as a healthy puppy as you can see by the report. After *** and ***** picked up the puppy they took

the puppy to their own vet, at which time, it was discovered the ***** had a small hernia. At that time it

is our understanding that *** and ***** decided to fix the hernia, which is totally their choice. With

many of these small hernia's the hernia will in fact close on its own, and not need to be repaired at all.

After the initial vet check ***** called us to review the vet findings, and asked if we could have the vet

check records, I told them we would have the records sent. I have since learned that our vet didn't

follow through with sending out the records. If we would have known the records were not sent, we

would have called again, to have the records sent.

In the complaint, the ******** are stating they had incurred $800 worth of vet bills, when in reality the

vet bill added up to $633.24 as seen on the receipt. They are asking for $400 when the cost of fixing the

hernia is $70. All other costs for ***** are things the ******** had requested be done.

We would like to ask the ******** to draft a letter stating they will not slander our name in any way. If

we do find the ******** have slandered our name or breeding program, we will contact our attorney

and proceed as advised by legal counsel. Once wei receive the letter, we will immediately send a check in

the amount of $400. From this point on, if ***** is diagnosed with crippling hip dysplasia by the age of

two, we will replace the dog with a new puppy of equal value, as stated in the written guarantee.


The incident with the ******** is unfortunate; we have many families that are pleased with their

dogs/puppies. In addition, many of those same happy families are planning on purchasing another

puppy from us. We are proud of our program, and have been there for many people, including *****'s

owner, for which we paid to have him neutered because of having no testacies, because we felt it was

the right thing to do. In addition, we also paid for ******s hernia repair, because that also was the right

thing to do. We are honest breeders/ people and have grown to be much respected amongst our now

friends/puppy buyers.

Please read the information provided and once we receive the letter requested by the ******** we



immediately send the check for $400.


West Allis Animal Hospital

**** ***** ****
******* ****** ** *****

To Whom It May Concern:

I have worked with ****** ***** for a few years and am shocked that there is a complaint about her.

She is a dedicated breeder and always goes above and beyond what you would expect. She is very

conscientious and I know that if there is a problem, she takes care of it. She brings all the puppies in for

a veterinary exam before she sells them and makes sure they have their first shots. I know in the past if

there is a hernia, she pays the extra it takes to have it fixed, which she did in the case of *****

*******'s dog Jaida whom I am a vet for. She also guarantees her dogs and will take them back and

refund the money or replace the puppy if the owner is in any way dissatisfied.

We have never had any complaints about ****** and I would be happy to speak with you further if you

have any additional concerns or questions. I believe this complaint is totally unfounded.


Dr. ***** ********

Consumer Response: Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID *******, and have determined that this does not resolve my complaint.  For your reference, details of the offer I reviewed appear below.



Hi ***,

 Here is my response to the *****’s letter.    The $400.00 in question is the amount the ******’s offered to reimburse us for some of *****’s medical costs.   They came up with the number, which we thought was a nice gesture, without any stipulations about her possible hip dysplasia.  It wasn’t until we pressed them for the money, months after it was promised, did they tie in her hip dysplasia.   After our vet diagnosed ***** with hip dysplasia at 4 months we contacted the Roche’s.  Rhonda has repeatedly said that they would stand behind us; whether it be in the form of compensation or a new dog.  We agreed to wait until she was two because she would be done growing by then and things could get better. She also erased our concerns about returning ***** for another puppy saying she would never do that.   Now it appears the hold-up with the $400.00 promised, is to get us to agree to do just that and trade her in like a used car.  Which of course we would never do; hence they would not be responsible for anything but the $400.00.

 Our position is this.  We wanted the option to breed ***** and that is why we chose a female dog.  They failed to disclose the umbilical hernia which is hereditary and definitely considered a defect in a breeding female.   We most certainly would have chose another dog if we knew.  The hernia was definitely noticeable at 8 weeks and grew larger as time went on…which is why our vet recommended removing it.   If her vet gave ***** a clean bill of health then maybe they have an issue with her.   I did make a mistake on the exact amount of the surgery but I was going off of memory.  The *****’s were sent a receipt of the cost for their records so this was an unintended error on my part.  We have paid out over $1,900 in vet bills so far (we have receipts if necessary) with much more on the way if she ends up with hip dysplasia.   We are only asking for the money that they offered and promised to pay right after Christmas.   We paid $1,500 for the dog which was the asking price.   They are now selling new puppies as low as $1,200.  Minus the cost of the hernia operation it is roughly the same thing.  I’m perplexed that they keep bringing up the other issue… The verdict is still out on that.

Here is our counter offer:   We will agree to send a letter stating we will not slander the *****’s or their breeding program if the $400.00 is paid immediately as promised.  We also believe that if ***** is diagnosed with hip dysplasia at two years, the *****’s should follow through with their word as our breeder, and agree to give us  a new puppy of our choice without giving them ***** back - like they had assured us when the issue first arose. I have left out the money option because the Roche’s seem to find it difficult to give cash refunds… We may never even exercise this option.

 Our intention is not to hurt anyone’s business or reputation but we have always dealt with the *****’s in good faith and trusted them to be true to their word.  If this is not resolved we must in good conscience be truthful about our experience to other people who inquire.

I have also attached emails between the *****’s and myself so you can judge for yourself what transpired.


***** and ***** ******* 






Business Response: Thank you for getting back to us regarding *** *******’s complaint, regarding *****. A Couple points to address regarding **** comments before we reply to the specific issue. First, *** points out asking price for puppies. We are selling puppies that range in price from $1,100-$1,700, which if you check with other breeders in the area, or across the country, you will find our price structure is more than fair for this quality puppy. *** talks about paying $1, 500, (ASKING PRICE). We did not pressure *** and ***** into this purchase. The price is what it is and our pricing is more than fair. Secondly, *** and ***** are hung up on this umbilical hernia piece and the fact they couldn’t breed her. First, we were not aware of the hernia as stated previously. However, with that said, why couldn’t they breed her?? If you ask ten different veterinarians about the hernia, you would probably here some vets says it’s not recommended, but then you will also here some doctors say it’s no big deal if the hernia is small in nature. In *******, hernia’s are not even made a big deal of. Many hernia’s close up in time and that is well documented in medical reports. Larger hernia’s that may typically be genetic in nature, require a mesh screen like material to be added to effected area, to help close up the hole. To the best of my knowledge, this was not the case with *****.  For *** and ***** to keep coming back to not being able to breed because of the hernia, we feel and legal counsel feels it’s a bit unfounded.  With regard to the medical bills for *****. Medical expenses happen and there is nothing a breeder can do to predict this, other than breed to top quality proven blood lines, which is what we do. Dogs are livestock, things can happen to cause medical issues to arise and if they do arise, it’s up to the owner to act responsible and choose wisely the medical care they seek. It’s not the responsibility of the breeder to pay for every single medical cost that arises. I agreed to pay $400 of the medical cost, just because I thought it was the right thing to do, even though, many breeders would have done nothing. I know this because I HAVE imported dogs from Germany and when the dog got here they may have developed an ear infection, a blatter infection or some other issue. The last thing I did was call and get the breeder to reimburse us for the medical charges. It wasn't going to happen. With that all that said, I have still agreed to pay the $400 to the ********.  In closing, as mentioned earlier, I will pay the Neumann’s $400 as promised, but we are also asking for the letter stating we will not slander the Roche’s breeding program in any way shape through e-mails, or any public outlets. If this is agreed to, we will meet at a public place to exchange the items requested. As for replacing a puppy of the Neumanns choice, if ***** is determined to have Crippling Hip dysplasia, we simply need to refer back to the sale agreement. The agreement *** Neumann signed simple states, if the dog develops crippling hip dysplasia at any time from purchase to two years of age, (confirmed by x-rays from a competent licensed veterinarian, the dog should be returned to us at the expense of the buyer. We also reserve the right to request that the e-rays be sent first for review to a board certified Veterinary Radiologist or other Veterinarian of our choice. With that said, if the dog is determined to have crippling hip dysplasia, we will replace the dog of equal value, however, the puppy choice will not be determined by *** and ***** *******. (We will also not require *** and ***** to give up their *****) In closing, it is our intention to resolve this matter with the *******’s in a timely fashion and hope to come to a solution. We have sold many puppies to people from Indiana, Illinois and Wisconsin, and not one time have we had any complaints about the puppy purchased, in fact, totally the opposite? Equally as important, the people have thoroughly enjoyed working with ****** in particular when it comes to choosing a breeder to work with. Rhonda has always been honest, and fair and spent the time needed with the prospect to help them better understand the undertaking that takes place when purchasing a GSD puppy.  


**** *****

BBB's Final Determination: Business offered a resolution. Consumer did not pursue further with BBB and the matter was assumed to be resolved