Find us on Google+

BBB Business Review

Text Sizesmall medium large

BBB Accredited Business since

Penny Lane Cocker Spaniel

Phone: (920) 563-3410 Fax: (920) 563-7161 View Additional Phone Numbers W7541 Koshkonong Lake Rd, Fort Atkinson, WI 53538

BBB Business Reviews may not be reproduced for sales or promotional purposes.


This company offers breeding and sales of AKC registered, purebred Cocker Spaniel puppies. 

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Penny Lane Cocker Spaniel meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Penny Lane Cocker Spaniel include:

  • Length of time business has been operating
  • No complaints filed with BBB

Customer Complaints Summary

0 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 0

Customer Reviews Summary Read customer reviews

6 Customer Reviews on Penny Lane Cocker Spaniel
Customer Experience Total Customer Reviews
Positive Experience 5
Neutral Experience 0
Negative Experience 1
Total Customer Reviews 6

Additional Information

BBB file opened: March 12, 2012 Business started: 01/01/1972 in WI Business started locally: 01/01/1972
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

Dept. of Agriculture, Trade and Consumer Protection
P.O. Box 8911, Madison WI 53708
Phone Number: (800) 422-7128

Type of Entity

Sole Proprietorship

Business Management
Ms. Patricia A. Rockstroh, Owner
Contact Information
Principal: Ms. Patricia A. Rockstroh, Owner
Business Category

Dog Breeders All Other Animal Production (NAICS: 112990)

Hours of Operation
M: 10:00 AM - 12:00 PM
T: 10:00 AM - 12:00 PM
W: 10:00 AM - 12:00 PM
Th: 10:00 AM - 12:00 PM
F: 10:00 AM - 12:00 PM
Refund and Exchange Policy
Per contract that is signed when they take a puppy home. If a customer calls and returns a puppy, they can receive a substitute puppy or a gift certificate for purchase of similar pet puppy. No Refunds
Service Area
Alternate Business Names
Pat Rockstroh's Penny Lane Cocker Spaniels
Industry Tips
Purchasing a Puppy over the Holidays? Check Your List Twice

Customer Review Rating plus BBB Rating Summary

Penny Lane Cocker Spaniel has received 4.78 out of 5 stars based on 6 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.