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In Wisconsin

BBB Accredited Business since

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This company offers the sale of new and used automobiles and trucks. Services also include financing, auto parts and supplies, auto body and painting, and auto repair and service.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Sommer's Buick Subaru meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 16 factors. Get the details about the factors considered.

Factors that raised the rating for Sommer's Buick Subaru include:

  • Length of time business has been operating.
  • Complaint volume filed with BBB for business of this size.
  • Response to 2 complaint(s) filed against business.
  • Resolution of complaint(s) filed against business.
  • BBB has sufficient background information on this business.

Customer Complaints Summary Read complaint details

2 complaints closed with BBB in last 3 years | 1 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 1
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 1
Total Closed Complaints 2

Customer Reviews Summary Read customer reviews

2 Customer Reviews on Sommer's Buick Subaru
Customer Experience Total Customer Reviews
Positive Experience 1
Neutral Experience 0
Negative Experience 1
Total Customer Reviews 2

Additional Information

BBB file opened: January 01, 1959 Business started: 01/01/1957 in WI Business started locally: 01/01/1957 Business incorporated: 12/31/1958 in WI

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

Wisconsin Department of Transportation
4802 Sheboygan Avenue, P.O. Box 7910, Madison WI 53707
Phone Number: (800) 924-3570

Wisconsin Department of Financial Institutions
P.O. Box 8041, Madison WI 53708
Phone Number: (800) 452-3328
Fax Number: (608) 264-7968

Type of Entity


Business Management
Mr. Donald G. Sommer, Director Mr. Walter B. Sommer, Director
Contact Information
Customer Contact: Ms. Rose Gavigan, Office Manager
Principal: Mr. Donald G. Sommer, Director
Principal: Mr. Walter B. Sommer, Director
Business Category

Auto Dealers - New Cars Auto Dealers - Used Cars Auto Parts & Supplies - New Auto Body Repair & Painting Auto Repair & Service New Car Dealers (NAICS: 441110)

Alternate Business Names
Sommer's Automotive Sommer's Buick GMC Subaru Sommer's, Inc. Sommers Collision Repair Center
Industry Tips
Protecting Your Auto Repair Investment

Additional Locations

  • 7211 W Mequon Rd

    Mequon, WI 53092 (262) 242-0100 (888) 494-4193

  • 1

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Professional AffiliationsX

Types of Complaints Handled by BBB

BBB handles the following types of complaints between businesses and their customers so long as they are not, or have not been, litigated:

  • Advertising or Sales
  • Billing or Collection
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  • Guarantee or Warranty

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BBB Complaint Process

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Additional Phone Numbers

  • (888) 494-4193(Phone)
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Complaint Detail(s)

10/1/2013 Problems with Product/Service | Read Complaint Details

Additional Notes

Complaint: On February 25, 2013, I took my 2002 Buick Century to Sommers for an ordinary oil change/lube/filter and tire rotation. For whatever reason, it took the dealership 90 minutes to complete this simple work. After I explained that this was my first visit to Sommers -- and that I was disappointed in how such simple tasks could take so long -- a manager kindly gave me a coupon good for a free oil change/lube/filter. Today (Sept. 5, 2013), I stopped by the dealership today to redeem that coupon -- as well as have an anti-lock brake issue examined, as suggested by an always-on brake warning light. After approximately 80 minutes, another manager spoke to me regarding the brake issue. He presented me with a lengthy list of "needed" repairs -- the least of which, according to the dealership, would have been the brakes. Cumulatively, these repairs would have cost (by the shop's estimate) $3000. After taking the car off the rack and washing the car, the dealership returned the car to me -- 90 minutes after I arrived. It also presented me with a bill for $90 -- the "free" oil change/lube/filter, plus an $85 inspection fee, plus tax. So, let's review: It took another 90 minutes to perform a simple oil change -- as well as an "inspection" that looks like a lengthy fishing trip to offset the cost of the "free" oil change. Some of the repairs -- particularly with regard to the brakes -- may be legitimate. Others appear to be a complete stretch -- especially since none of this came up in the February visit.

Desired Settlement: A full refund mailed to me.

Business Response: In Response to your letter RE: ******* for Mr. ***** ******* please see attached Repair Order documentation that Mr. ******* signed and was offered a copy for the Diagnostic charge of $85.00 for his concern on the ABS light. Sommer's exceeded the estimate by the shop supplies amount, $5.10, which our accounting program should not have included with a complimentary service and estimate, and we will  refund to Mr. *******.  Mr. ******* also received a final invoice which shows the findings from the diagnostics with estimate for the repairs if he chose to have repaired. With every service we do complete a multi-point inspection and several things were found that may need attention soon. We did advise Mr. ******* about those things that may need his attention soon(noted on repair order) for his review and the prices that it would cost to repair each item. It is our policy to inform each and every customer of upcoming repairs especially any safety related  items like tire, brakes , steering  as a service to the customer and many customers rely on us for that information.

Consumer Response:

Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID *******, and have determined that this does not resolve my complaint.  For your reference, details of the offer I reviewed appear below.

In this same forum Sept. 24, I wrote that I was firmly rejecting Sommers' response to my Sept. 5 complaint.

Incredibly, Sommers has replied by: furnishing a copy of its attempt to gouge me.

I'm unsure if this is some attempt to stall, delay or otherwise test my resolve. No one should doubt my resolve --  when anyone attempts any kind of malpractice on my vehicle, I treat it as an assault on a family member.

Simply providing documents does nothing to change to crux of this case. On Feb. 23, Sommers found nothing wrong with my vehicle. Just six months later, it found $3000 worth of things wrong with my vehicle. That's not gouging?

As further evidence of what out-and-out gouging this is, consider: Just last week, it became clear that my vehicle's battery needed to be replaced. A Milwaukee Firestone dealer did this, as well as examined my vehicle overall. It did find an issue with the tires and brakes -- just as Sommers found -- but, notably, found NONE of the other issues Sommers claims are present.

I don't know who's kidding who here. I also can't find the words to reject Sommers' "responses" emphatically enough.


**** *******



BBB's Final Determination: After reviewing the position of all parties, BBB determined that the business made a reasonable effort to address the complaint. However the consumer remains dissatisfied.

12/6/2011 Advertising/Sales Issues