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BBB Accredited Business since
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This company offers the sale of new and used automobiles.
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A BBB Accredited Business since
BBB has determined that Gordie Boucher Ford of Kenosha, Inc. meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.
BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.
Reason for Rating
BBB rating is based on 13 factors. Get the details about the factors considered.
Factors that raised the rating for Gordie Boucher Ford of Kenosha, Inc. include:
- Length of time business has been operating
- Complaint volume filed with BBB for business of this size
- Response to 3 complaint(s) filed against business
- Resolution of complaint(s) filed against business
Customer Complaints Summary Read complaint details
|Complaint Type||Total Closed Complaints|
|Problems with Product/Service||2|
|Total Closed Complaints||3|
Customer Reviews Summary Read customer reviews
|Customer Experience||Total Customer Reviews|
|Total Customer Reviews||4|
Licensing, Bonding or Registration
This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
These agencies may include:
Type of Entity
Business ManagementMr. Gordie Boucher, Jr., CEO Mr. Gordon F. Boucher Sr., Chairman
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Auto Dealers - New Cars Auto Dealers - Used Cars Auto Parts & Supplies - New Auto Body Repair & Painting Auto Repair & Service Auto Accessories Auto - Emissions Testing Financing
Industry TipsAdvanced Fee Loans Auto-Buyback Guarantee-Terms & Conditions for Consumers Counterfeit Currency Credit Card Accountability, Responsibility and Disclosure (CARD) Act Flood-Damaged Cars Protecting Your Auto Repair Investment
Customer Review Rating plus BBB Rating Summary
BBB Customer Review Rating plus BBB Rating Overview
8301 75th St
Kenosha, WI 53142 (800) 692-3534 (800) 749-1576 (800) 924-4753 (262) 697-0700 Directions
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Additional Phone Numbers
- (800) 692-3534(Phone)
- (800) 749-1576(Phone)
- (800) 924-4753(Phone)
Complaint Trends - Last 3 Years
Customer Review Trends
BBB Customer Review Rating plus BBB Rating Overview
BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.
|Customer Review Experience||Value|
|Positive Review||5 points per review|
|Neutral Review||3 points per review|
|Negative Review||1 point per review|
BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.
BBB Letter Grade Scale
Star Rating scale
BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.
|7/9/2015||Guarantee/Warranty Issues | Complaint Details Unavailable|
Problems with Product/Service
Read Complaint Details
Complaint: I bought a '06 F150 in December. Everything on their certificate was marked as ok and working properly. Two weeks after purchasing the truck the transmission went to the point where I thought I was going to be stuck on the freeway going to school. They fixed the transmission when it went down to get rust repaired as part of the "We Owe" in the sale. I was sold a truck with a bad transmission(they fixed), bad coil packs(currently fixing), bad spark plugs(currently fixing), and bad phasors(refuse to fix). I had to spend $600 on 2 coil packs because I was afraid the motor was going to go due to the severity of the cylinders misfiring. A month after they "fixed" the rust it started rusting through the paint again. For almost 2 weeks they avoided me, would not return my calls. I had to drive down an hour and a half and wait for 2 hours to get someone to talk to me. I told them I want it truely fixed, They said they will "fix" it again but will not guarantee the paint or fix it again if it rusts through again. I told them they misrepresented the vehicle, and they should put me into a proper vehicle. They refused. I told them I want my old truck back, they again refused. This is the most unethical and shady dealership I have ever dealt with. They have now had posession of my truck for half as long as I have owned it, and I have only owned it 3 months. I am making payments on a vehicle I don't even have. I am, and everyone I have told about this is shocked and disgusted by their actions.
Desired Settlement: I would like them to "cancel" the contract and return my silverado to me. I don't wish to do business with this type of company. I don't trust them or wish to do business with them. I want my vehicle back and to forget the last 3 months of ** I have dealt with.
Business Response: Dear BBB/Mr. *****,
Mr, ***** purchased the vehicle in December and since the purchase we have been in constant contact. Mr. ***** had a noise that we couldn't duplicate but in good faith provided a free of charge tune up hoping this would correct his issue. Mr. ***** also had service work done at another auto dealership which replaced the coils. In another good faith measure we refunded Mr. ***** the bill from the other auto dealership. We have attempted to satisfy Mr. *****.
Better Business Bureau:
I have reviewed the response made by the business in reference to complaint ID *******, and have determined that this does not resolve my complaint. For your reference, details of the offer I reviewed appear below.
[To assist us in bringing this matter to a close, we would like to know your view on the matter.]
Now there's some customer service for you. Unethical you bet ya. They refuse to fix something that was a condition of sale. Something that was in the WE OWE. This just shows how unethical this company actually is, selling trucks with bad engines and transmissions. And refuse to fix something they are obligated to fix as part of a condition of sale. This company is filled with liars and cheats. I pray Boucher nevers puts anyone else through the crap they have put me through.
Business Response: Mr. *****,
I will have *** ** reach out to you but please know that we are done servicing your vehicle for free. Please take ownership of the vehicle you purchased.
|10/21/2013||Problems with Product/Service | Complaint Details Unavailable|