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This recreation center provides year-round indoor attractions including: laser tag, "Ballocity," bumper cars, "The Heist Lazer Maze Conquest," and token video arcade. This organizaiton also provides seasonal outdoor activities including: batting cages, go-karts, paintball, jr mini golf, bumper boats, balloons and "water wars." Onsite concessions and a restaurant are available for parties as well as business meetings/team building events.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Action Territory meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 16 factors. Get the details about the factors considered.

Factors that raised the rating for Action Territory include:

  • Length of time business has been operating.
  • Complaint volume filed with BBB for business of this size.
  • Response to 1 complaint(s) filed against business.
  • Resolution of complaint(s) filed against business.
  • BBB has sufficient background information on this business.

Customer Complaints Summary Read complaint details

1 complaint closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 1
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 1

Customer Reviews Summary Read customer reviews

4 Customer Reviews on Action Territory
Customer Experience Total Customer Reviews
Positive Experience 4
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 4

Additional Information

BBB file opened: March 16, 2011 Business started: 04/01/2002 in WI Business started locally: 04/01/2002 Business incorporated: 04/29/1999 in WI
Type of Entity

Limited Liability Company (LLC)

Business Management
Mr. John Lewis, Owner Mr. John Nielsen, General Manager
Contact Information
Principal: Mr. John Lewis, Owner
Customer Contact: Mr. John Nielsen, General Manager
Business Category

Amusement Parks & Places Baseball Batting Ranges Golf Courses - Miniature Table Tennis Facilities Childrens & Family Entertainment Paintball - Games & Supplies Parties - Children Event Planners - Corporate Pub Food Food & Beverage Services Balloons - Novelty & Toy Banquet Facilities Go-Karts Pizza Amusement and Theme Parks (NAICS: 713110)

Products & Services

Action Territory sells the following brand(s): "Ballocity" Nerf, Member of International Laser Tag Association

Hours of Operation
Summer: Monday - Friday: 10:00AM-10:00PM, Saturday - Sunday: 10:00AM-11:00PM
Winter: Thursday: 4:00PM-9:00PM, Friday: 4:00PM-9:00PM, Saturday: 11:00AM-10:00PM, Sunday: 12:00PM-8:00PM, Closed Monday-Wednesday
Alternate Business Names
Action Territory LLC Action Territory/Family Fun Park America's Action Territory/Family Fun Park

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