your business has decided to broaden its outreach by participating in trade
shows, it pays to carefully research the event promoter. The Better Business
Bureau receives complaints from time to time from businesses that have lost
money to unethical trade show promoters.
considering renting space at a trade show event, the BBB advises businesses to:
- Ensure that the
event is legitimate. Check with the venue to find out if the event has
been booked there.
- Investigate the
organization that is holding the event to ensure it is reputable.
- Has the event
been held before? If so, ask to speak to people who attended.
- Consider paying
for the event by credit card. If the services are not rendered as
promised, you have recourse through your credit card provider.
- Be wary of any
Web sites promoting trade show events that do not list the name and
address of the trade show organizer or promoter.
- Ask the event
organizers about any hidden or add-on costs, such as fees for electricity
and Internet hookup, tables and tablecloths, and other charges that may
not be included in the booth rental fees.
- Ask to see a
booth rental contract before you make any financial commitments. Carefully
review the terms and understand what you will be committing to and what
recourse you have if the event is cancelled.