Roanoke, VA - BBB is issuing an advisory on faxes that resemble Yellow Page invoices currently being sent to Western Virginia businesses. The advertisements are easily mistaken for renewal forms from the actual Yellow Page Group as it features a similar name and logo. Consumers and businesses are warned that sending in the form will result in charges over $1,100.
These advertisements sent via fax come from Open Business Directory Ltd. of Boston, MA. As of May 21, 2014, the company has an F rating with 1,597 complaints with the BBB in Eastern Massachusetts, Maine, Rhode Island and Vermont. The business also goes by Yellow-page-usa.com.
Based on BBB files this business has a pattern of complaints concerning sales issues and billing and collection issues. Businesses tell BBB that they were sent an overdue bill from this company demanding payment, but state they never signed up for any service with the company. When they call to inquire about the bill they are told they agreed to the service when they actually only confirmed their address when Open Business Directory Ltd. originally contacted them. Complainants state that at some point the business called or faxed over a sheet with their business information asking if their address was correct and when they verify the information the company signs them up for service.
The fax features a disclaimer in small print at the bottom of the page that states: “This is a new nationwide yellow page listing and you hereby order the above given business listing at the directory www.yellow-page-usa.com for a term of two years, at a price of US$ 1,188.00 per year.”
“It is essential to carefully look over any correspondence that resembles an invoice, solicitation, or renewal form to determine intent, “ says Julie Wheeler, President and CEO of BBB Serving Western VA. “The Yellow Pages walking fingers logo and Yellow Pages name are not protected by federal trademark registration or copyright.”
Here are some red flags to watch for:
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If you need more information, contact the BBB at (540) 342-3455 or (800) 533-5501. You can also visit www.bbb.org.
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