BBB Business Review

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This Business is not BBB accredited

Generation Mortgage Company

Phone: (866) 733-6090 3565 Piedmont Road, NE, Bldg. 3, Atlanta, GA 30305

View BBB Rating for Generation Mortgage Company's headquarters.

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This company specializes in fixed and adjustable rate reverse mortgage products including its proprietary jumbo loan.

BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB Complaint Information

Find aggregate BBB complaint information for Generation Mortgage Company. BBB of Metro Atlanta, Athens & NE Georgia has the full report as that BBB handles all complaints for Generation Mortgage Company.

Additional Information

BBB file opened: June 17, 2011 Business started: 06/11/2002 in GA Business incorporated: 09/06/2006 in GA
Type of Entity


Business Management
Ms. Sherry Apanay , Executive Vice President Mr. Scott Peters, President & CEO Mr. Debra Turner , COO Ms. Denise Geiger, Marketing Operations Manager Ms. Candace Kaufman, Marketing Director Ms. Stacey Rayburn, Compliance Officer
Contact Information
Principal: Ms. Sherry Apanay , Executive Vice President
Customer Contact: Ms. Denise Geiger, Marketing Operations Manager
Principal: Mr. Scott Peters, President & CEO
Principal: Mr. Debra Turner , COO
Business Category


Industry Tips
BBB TIP Finance & Loan Tips Reverse Mortgage Tips

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.