BBB Logo

Better Business Bureau ®
Start With Trust®
In Western Virginia

BBB Accredited Business since

Jewelry Connection, Inc.

Phone: (540) 772-4658 2021 Colonial Avenue, Roanoke, VA 24015 View Additional Web Addresses


BBB Business Reviews may not be reproduced for sales or promotional purposes.


This company offers new jewelry & jewelry repair.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Jewelry Connection, Inc. meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 16 factors. Get the details about the factors considered.

Factors that raised the rating for Jewelry Connection, Inc. include:

  • Length of time business has been operating.
  • Complaint volume filed with BBB for business of this size.
  • Response to 1 complaint(s) filed against business.
  • Resolution of complaint(s) filed against business.
  • BBB has sufficient background information on this business.

Customer Complaints Summary Read complaint details

1 complaint closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 1
Total Closed Complaints 1

Customer Reviews Summary Read customer reviews

1 Customer Review on Jewelry Connection, Inc.
Customer Experience Total Customer Reviews
Positive Experience 1
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 1

Additional Information

BBB file opened: August 29, 2003 Business started: 10/01/1989 in VA Business incorporated: 12/06/1996 in VA

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

Roanoke City Business License

Phone Number: (540) 853-2524

State Corporation Commission
P.O. Box 1197, Richmond VA 23218
Phone Number: (804) 371-9733
Fax Number: (804) 371-9211

Type of Entity


Business Management
Mr. Rick Mirzayan, President
Contact Information
Principal: Mr. Rick Mirzayan, President
Business Category


Industry Tips

Additional Locations

  • 2021 Colonial Avenue

    Roanoke, VA 24015 (540) 772-4658

  • 1

What is a BBB Business Review?

We offer free reviews on businesses that include background, licensing, consumer experience and other information such as governmental actions that is known to BBB. These reviews are provided for businesses that are BBB accredited and also for businesses that are not BBB accredited.


About BBB Business Review Content & Services:

Some Better Business Bureaus offer additional content & services in BBB Business Reviews.
The additional content & services are typically regional in nature or, in some cases, a new product or service that is being tested prior to a more general release.
Not all enhanced content & services are available at all Better Business Bureaus.

Professional AffiliationsX

Types of Complaints Handled by BBB

BBB handles the following types of complaints between businesses and their customers so long as they are not, or have not been, litigated:

  • Advertising or Sales
  • Billing or Collection
  • Problems with Products or Services
  • Delivery
  • Guarantee or Warranty

We do not handle workplace disputes, discrimination claims or claims about the quality of health or legal services.


BBB Complaint Process

Your complaint will be forwarded to the business within two business days. The business will be asked to respond within 14 days, and if a response is not received, a second request will be made. You will be notified of the business's response when we receive it (or notified that we received no response). Complaints are usually closed within 30 business days.


Industry Tips


What is BBB Advertising Review?

BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.


What government actions does BBB report on?

BBB reports on known significant government actions involving business' marketplace conduct.


Thank you for your feedback!

Help us improve by taking our survey.


BBB Reporting Policy

As a matter of policy, BBB does not endorse any product, service or business.

BBB Business Reviews are provided solely to assist you in exercising your own best judgment. Information in this BBB Business Review is believed reliable but not guaranteed as to accuracy.

BBB business Reviews generally cover a three-year reporting period. BBB Business Reviews are subject to change at any time.

Find a LocationX

  Change Location
Show Only Accredited Locations

Complaint Detail(s)

9/7/2012 Problems with Product/Service | Read Complaint Details

Additional Notes

Complaint: I purchased a 24 inch sterling silver chain in June, 2012, it broke July, 2012. The chain was not abused, kept straight, not worn during any sports,or sleeping time. It broke near the clasp. I took the chain back to the connection and was told that there is a certain way that it should be placed when putting it on and that the wearer had broken it. This person has been wearing jewelry for MANY years and the ability to know how to fasten a chain. The connection said that it would be more expensive to fix than to purchase a new one. The offer was to sell another one for half price.I feel that the connection was very curt and condesending to us. I am a resident of Salem, VA and should have gone to ******** instead!!!

Desired Settlement: I feel that the chain was defective and would be afraid to receive another one for the same reason.

Consumer Response: The date of purchase of the sterling silver chain was 6/21/12.  The amount was $30.44.  The salesperson was a woman on that date. The complaint to Jewelry Connection was 7/26/12.  The salesperson that day was the gentleman that is in the TV ad for the Jewelry Connection.

Business Response: In response to the complaint: We explained to the customer that if the chain was defected then two things would have happened: the chain would have broken right away, and it would have broken in the center. The chain broke because the item was mishandled. In our opinion offering a new chain at half the price was a fair option because repairing the chain would have cost more than replacing the chain at the regular price. We are confident that we made the right decision in this situation.

Consumer Response: I am not pleased with the response!!!!! If you buy a car or any other item new and it has a faulty part, it will never break right away, and a chain is no exception.  Also, a chain will break not always in the center as as stated but at it's weakest link.  There is no always.  Anytime metal is heated, formed or bent, stress occurs and can cause an early failure.  I know this because as a machinist and welder and also a warranty inspector at ***********, I saw many such failures.  I do not want a new chain as I have already purchased one from a store I know to be reputable.   I will continue to share my experience at the Jewelry Connection with everyone I come in contact with and will hope they will continue to spread this disappointment with the Jewelry Connection!!!!!   *** *****

BBB's Final Determination: After reviewing the position of all parties, BBB determined that the business made a reasonable effort to address the complaint. However the consumer remains dissatisfied.