BBB and J.D. Power Collaborate to Provide Consumers with Trusted Online Resources for Finding Reliable Businesses and Services

May 14, 2010
black-car-driving-down-highway Better Business Bureau and J.D. Power and Associates today announced a new online content sharing agreement to help consumers research and identify trustworthy businesses such as car dealers, insurance agents, builders and movers.

“For nearly 100 years, BBB has been the organization consumers turn to for help with identifying trustworthy businesses,” said Jan Delaney, President of the of Better Business Bureau of Western Ontario. “J.D. Power’s research and evaluations are a natural complement to the information BBB provides online and now consumers can conveniently get the expertise and guidance of both organizations on either Web site.”

In addition to finding trustworthy consumer advice and BBB Reliability Reports® on nearly 4 million businesses across North America, visitors to BBB’s Web site,, can now access J.D. Power’s Power Circle Ratings on businesses and services. The ratings are an easy-to-use system developed by J.D. Power and Associates for and are based on the opinions of consumers who have actually used or owned the product or service being rated.

Visitors to J.D. Power’s Web site who are searching for reliable advice and reviews can now also access free online tools for locating BBB Accredited Businesses including new and used car dealers, home builders and contractors and insurance agents. BBB Accredited Businesses make a commitment to customer service and ethical business practices as outlined in BBB’s Standards for Trust. There are nearly 400,000 BBB Accredited Businesses across North America that consumers can trust to do business with.

“J.D. Power and Better Business Bureau are working together to help consumers make more informed purchase decisions based on the voice of the customer,” said Peter Marlow, vice president and general manager of corporate communications and marketing at J.D. Power and Associates. “At a time of heightened consumer sensitivity related to product and service quality and customer satisfaction, we are pleased to be working with BBB to bring trusted ratings and relevant ownership information to consumers.”

BBB and J.D. Power encourage consumers to always do their research before they buy. The online resources offered by BBB and J.D. Power are free tools that consumers can use to evaluate not only the trustworthiness of a company but also the level of service and customer satisfaction.

For more information or to schedule an interview, contact Alison Southwick with the Council of Better Business Bureaus at 703-247-9376 or John Tews with J.D. Power and Associates at 248-312-4119.

About BBB

BBB, the leader in advancing marketplace trust, is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior. Businesses that earn BBB accreditation contractually agree and adhere to the organization’s high standards of ethical business behavior. BBB provides objective advice, free business BBB Reliability Reports® and charity BBB Wise Giving Reports®, and educational information on topics affecting marketplace trust. To further promote trust, BBB offers complaint and dispute resolution support for consumers and businesses when there is a difference in viewpoints. The organization is also a recognized leader in developing and administering self-regulation programs for the business community, and, with respect to the advertising industry, does that through a joint venture in conjunction with National Advertising Review Council partners. The first BBB was founded in 1912. Today, 123 BBBs serve communities across the U.S. and Canada, evaluating and monitoring more than four million local and national businesses and charities. Visit www.bbb.orgfor more information.

About J.D. Power and Associates

Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, Web intelligence and customer satisfaction.  The company’s quality and satisfaction measurements are based on responses from millions of consumers annually.  For more information on
car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

About The McGraw-Hill Companies
Founded in 1888, The McGraw-Hill Companies (NYSE:  MHP) is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor's, McGraw-Hill Education, Platts, Capital IQ, J.D. Power and Associates, McGraw-Hill Construction and Aviation Week. The Corporation has more than 280 offices in 40 countries. Sales in 2008 were $6.4 billion. Additional information is available at

J.D. Power and Associates Media Relations Contact:
John Tews; Troy, Mich.; (248) 312-4119;