Better Business Bureau helps donors make informed giving decisions and promotes high standards of conduct among organizations that solicit contributions from the public. It produces reports about local and national charities, evaluating them against comprehensive Standards for Charity Accountability, and publishes a magazine, the Wise Giving Guide, three times a year.
BBB does not rank charities, but rather seeks to assist donors in making informed judgments about those that solicit their support. Evaluations are done without charge to the charity and are posted for free public access on BBB's website.
BBB reports on local and nationally soliciting charities that the public has most often asked about as well as charities that request to be evaluated. Charities that are found to meet all BBB's Standards for Charity Accountability have the option of signing a license and paying a fee for the use of a BBB Accredited Charity Seal that can be displayed on their websites and in their fund raising materials.