August 2008 Consumer Article #3
BBB Advice on How to End Unwanted Junk Mail
Junk mail is a nuisance for many consumers who receive daily postcards, flyers, specially-marked envelopes and pre-approved credit card offers. Junk mail also presents an opportunity for ID thieves to steal important personal information. However, the Better Business Bureau explains, there are several steps consumers can take to reduce the amount of unwanted mail and the possibility of identity theft.
According to the Environmental Protection Agency, Americans throw out more than four million tons of junk mail every year, and what is one man’s garbage is an ID thief’s goldmine. A Javelin Strategy and Research survey on ID theft estimates that 8.1 million Americans became victims of ID theft in 2007; with nearly half a million cases of ID theft occurring as the result of stolen mail.
“Many people view junk mail simply as a daily nuisance, but if credit card offers and catalogs are heading to the trash can in tact, that unwanted mail can become a much more sinister problem,” said Ken Vander Meeden, BBB of Western Michigan CEO. “Preventing ID theft perpetrated through the mail requires the two-step approach of reducing the amount of junk mail received, as well as shredding any sensitive materials, such as credit card offers.”
The BBB recommends consumers always shred important documents and take the following steps to reduce the amount of junk mail they receive that could fall into ID thieves’ hands:
Pre-Approved Credit Card Offers
Pre-approved credit card offers are an easy target for identity thieves who can steal incoming mail and use these offers to open fraudulent credit accounts. Stopping these pre-screened credit offers can help reduce the chances of identity theft.
To “opt-out” of receiving pre-approved credit card offers for at least five years, and perhaps permanently, consumers can call 1-888-5-OPTOUT (567-8688) or visit: www.optoutprescreen.com. This service is offered by the three major credit reporting bureaus, Equifax, Experian and TransUnion. Consumers will be asked for personal information, including their name, address, birth date and Social Security Number. This information is only used to process requests and will remain confidential. This procedure will need to be followed for each adult family member.
Direct Mail Offers
Direct Marketing Association (DMA) is a trade group with 5,200 member companies that use telephone, mail, and the Internet to pitch their products directly to consumers. To stop receiving mailings from DMA members, consumers can go to: www.dmaconsumers.org/cgi/offmailing. DMA regularly updates its list, but companies it notifies to remove names from their mailing lists may not be as prompt and it may take as much as six months before solicitations from all DMA members stop.
A consumer’s mailbox can often be overrun with catalogues – even if they’ve never shopped with the company before. This is likely because the consumer has, at some point, made a catalogue or online purchase with a company that handed over their contact information to Abacus, an alliance of catalogue and publishing companies. To stop individual catalogues, consumers can contact the specific company in question. To stop mass mailings, consumers can e-mail, email@example.com, or write to Abacus, Inc., P.O. Box 1478, Broomfield, Colorado 80038.
“Resident” and “Occupant” Mailings
Consumers can remove their address from “resident” and “occupant” mailings that offer various goods and services, by contacting Valassis – formerly known as ADVO, Inc. – either by phone 1-888-241-6760, or through an online form at: www.advo.com/consumersupport.html. Consumers can also send a written request to ADVO, Inc. Customer Assistance, P.O. Box 249, Windsor, Connecticut 06095.
To stop receiving coupon packs, consumers can visit: www.coxtarget.com/mailsuppression/s/DisplayMailSuppressionForm, and fill out an online request form. Other requests can be directed to the sender on the printed envelope received.
Solicitations Sent to Children
If a child under age 13 is being mailed advertisements or credit card offers, it could be a sign that identity theft has occurred. Parents should contact the three major credit reporting bureaus, listed below, and inform them of the situation.
For more BBB advice on ID theft prevention – including trustworthy advice on staying safe on the Internet, visit www.bbb.org