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Better Business Bureau ®
Start With Trust®
Western Michigan
BBB Warns Seniors of Deceptive Telemarketing Calls Offering Free Medical Alert Devices
June 11, 2013

For Immediate Release - June 6, 2013 - BBB is alerting area seniors and caretakers to be wary of phone calls or voicemails from a company offering a “free” personal alarm system.  BBB Serving Western Michigan has reported an influx of inquiries in recent days about a company using a variety of different names such as “Medical Emergency,” “Medical Alert Company,” “First Alert Company,” “Life Alert USA,” and “Medical Alarms Hewlett.”  The company claims to be offering a “free” medical alert system and tells the listener that the system will be provided to them because a family member or a friend believes they should have it, and that the system and shipping is already paid for.  In many cases, seniors who have provided their bank account or credit card information to “verify” their identity have found they were charged the monthly service fee, usually around $35.00, then the system never arrived or they had trouble returning it and obtaining a refund.

These companies names that are similar to well known marketers of medical alert devices is a problem.  So much so that Life Alert, the California company made famous by its “I’ve fallen and I can’t get up” advertising, is suing two businesses it says are using its name in “robo-calls” to gain new customers.

The lawsuit charges LifeWatch USA and Connect America with impersonating Life Alert through fraudulent “robo-calls” and other telemarketing to obtain new customers. Both companies deny the allegations and this matter is pending.

Callers have been described as “pushy” and may use scare tactics to intimidate seniors into providing sensitive information.  BBB is warning consumers not to provide sensitive personal or financial information to cold-calling companies.

BBB advised consumers to watch for these red flags:


·         “Free” Offers – Be wary of “free” offers that require you to pay a handling charge or other fees. In the case of medical alert systems, ask if there are additional monthly charges. If the telemarketer says a friend or family member bought the unit, ask for the name of the person and verify with them before agreeing to anything.

·         Scare Tactics – Being trapped in your own home with no way to call for help can be a scary situation for anyone, but for many seniors, it can be a realistic scenario.  Don’t fall for scare tactics.


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        Calls for Immediate Action – Listen for language like “this offer is good for today only!”


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        Implied Endorsement or Affiliation with Legitimate Entities – If a seller claims its product has been endorsed by another reputable organization, check directly with that organization for verification.

·         Refuses to Answer Questions Directly, Provide Contact Info, or Complete Offer Details -  Tell the caller you will not provide any information or make any decisions until you get all details in writing.