BBB Asks Donors to Honor July 4th by Helping Advocacy Charities

BBB Wise Giving Alliance Urges Donors to Actively Show Support for Advocacy Charities that Meet its Rigorous Standards
July 02, 2014

Arlington, VA -  As Americans celebrate Independence Day on July 4th, BBB Wiseflag Giving Alliance calls for donors to show their support for charities that fight for a variety of causes.  “As we gather to cheer America’s birthday,” notes H. Art Taylor, President & CEO of BBB Wise Giving Alliance, “we should also applaud and assist those charities that conduct advocacy.”

“The freedom of choice, to support the causes we care about, reminds us of the spirit of the July 4th holiday.   But whether the charity advocates for issues related to civil rights, immigration, the environment, animal welfare, health care, veterans,  military service members or other issues,” Taylor cautions donors to, “verify if the charity meets the 20 BBB Standards for Charity Accountability by visiting”

“Donor trust is essential for helping to maintain a vibrant and independent charitable community,” adds Taylor, “we believe that charities that seek to meet our rigorous standards understand the significant role that trust plays in successful fundraising.”

To help donors support advocacy charities during the Independence Day and throughout the year, BBB Wise Giving Alliance offers the following tips:

  1. More than a Charity Name. Don’t assume the nature of the advocacy charity’s programs based solely on its name. Review the organization’s website to better understand its positions and activities.
  2. Be Wary of Overly Emotional Appeals.  Watch out for charity appeals that seek to stir your passions for an advocacy issue but don’t tell you what the charity is specifically doing to address the matter. 
  3. Many Voices for Each Cause.  For any advocacy issue, there are a variety of charities seeking to address the matter in their own way.  The charity soliciting you is not the only option to consider. Many charities that carry out program services such as health care research, education, veterans assistance are also engaged in advocacy activities related to their mission.
  4. Accountability is More than Finances.  It would be a mistake to overemphasize charity finances when assessing a charity.  BBB Wise Giving Alliance reminds donors that its broad standards address many other aspects of accountability such as governance, effectiveness reporting, appeal accuracy, website disclosures, donor privacy and other matters.
  5.  Deductibility Verification.  Don’t assume that all advocacy organizations are tax exempt as charities.  If deductibility is important to you, see if the advocacy appeal references whether the organization is tax exempt as a charity under section 501(c)(3) of the Internal Revenue Code.

ABOUT BBB WISE GIVING ALLIANCE: BBB Wise Giving Alliance produces reports on over 1,300 nationally soliciting charitable organizations, and local BBBs report on another 10,000 local and regional charities. BBB Wise Giving Alliance does not rank charities but rather seeks to assist donors in making informed judgments by providing objective evaluations of national charities based on 20 standards that address charity governance, finances, fund raising, appeal accuracy, and other issues. The outcomes of the evaluations are available online at

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BBB is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior. Businesses that earn BBB accreditation contractually agree and adhere to the organization’s high standards of ethical business behavior. BBB provides objective advice, free BBB Business Reviews® and BBB Wise Giving Reports®, and educational information on topics affecting marketplace trust. To further promote trust, BBB also offers complaint and dispute resolution support for consumers and businesses when there is a difference in viewpoints. For more than 100 years, Better Business Bureau has been helping consumers find businesses, brands and charities they can trust. In 2015, people turned to BBB more than 172 million times for BBB Business Reviews on more than 5.3 million businesses and Charity Reports on 11,000 charities, all available for free at   Better Business Bureau Serving West Florida is one of many local, independent BBBs across North America that provide business reviews on companies within its 11 county service area.  These counties include: Hernando, Pasco, Pinellas, Hillsborough, Manatee, Sarasota, Hardee, Desoto, Charlotte, Lee & Collier. 

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