Advantages of BBB Accreditation

Our Vision: An ethical marketplace where buyers and sellers can trust each other. Our Mission: To be the leader in advancing marketplace trust.

 BBB helps people find and recommend businesses, brands, and charities they can trust.

Accreditation Invitation* - Accreditation into Better Business Bureau is by invitation. We do not accept all companies. This enables BBB to maintain its high standards. Better Business Bureau reports on Accredited and Non-Accredited Businesses. Accreditation by BBB is voluntary. Businesses that earn BBB Accreditation contractually agree and adhere to the organization’s high standards of ethical business behavior and must meet and maintain  BBB Code of Business Practices and BBB Accreditation Standards.

Scope of Influence – People are overwhelmed with choices - and often unsure about where to find reliable, unbiased information.

  • Consumers asked BBB for help more than 132 million times in 2013, up 6.5% from 124 million in 2012.
  • Complaints against businesses were down across the U.S. and Canada; 918,695 in 2013 compared to 984,721 in 2012.
  • Potential consumers contact BBB to check out a company so they can make an informed buying decision.
  • BBB maintains Business Reviews on more than 4.5 million businesses and grades them based on complaint histories, responsiveness to customers, licensing, legal and government action, and other factors.
  • Nearly 400,000 Accredited Businesses meet BBB Accreditation Standards. 
  • Today, 112 BBB’s serve communities across North America, evaluating and monitoring local and national businesses and charities.

Inquiries vs. Complaints - For more than 100 years, BBB has helped people make smarter buying decisions, and is evolving to meet fast changing marketplace needs.  

  • 99% of all contacts received at BBB are pre-purchase information requests on the reliability of businesses, and only 1% are actual complaints. The majority of these complaints are against Non-Accredited Businesses.

2012 Nielsen Research findings – BBB leads as the preferred resource of choice for hiring a contractor and online shopping.

  • 77 out of 100 CONSUMERS are familiar with BBB. 
  • 84 out of 100 CONSUMERS likely to consult BBB would consult it for contractor purchases.
  • 71 out of 100 CONSUMERS likely to consult BBB would consult for in-person purchases in a business or store.

BBB Business Reviews = Strong Online Presence - BBB's consumer services are offered free to everyone available locally, nationally, online and in person.

  • Whenever a potential customer contacts BBB or searches your company online, they will easily find your BBB Business Review with exclusive features that will help improve your web presence:
    • A detailed Business Review identifies your company as a BBB Accredited Business along with a letter grade rating that measures the BBB’s degree of confidence that your business is operating in a trustworthy manner and will make a good faith effort to resolve customer concerns.
    • We also will provide important information about your past marketplace performance plus:
      • license verification
      • address
      • telephone numbers
      • maps and directions
      • hours of operation
      • description of products and/or services offered
      • link to your company website from the BBB website
      • photos and videos about your business
      • and more...

Directory of Accredited Businesses In addition, your company will be listed in our BBB Accredited Business Directory for anyone seeking an Accredited Businesses by category. (Enhanced Directory Listings are also available)

Request-A-Quote – On your BBB’s webpage and Business Review, potential consumers may enter the type of service they are seeking. In turn, BBB will send you an email giving you the opportunity to provide a quote and obtain a new customer. Another way BBB is driving consumers to BBB Accredited Businesses.

BBB Branded Marketing Opportunities* – Once accredited, you will be provided with a BBB Accredited Business Plaque, Certificate of Accreditation, Decals and Magnet, which displays the highly recognized BBB torch seal, that can be used in your place of business, at trade shows and/or on business owned vehicles. 
(Ask about other marketing opportunities to identify your BBB Accreditation)

BBB Accredited Business Seal* The highly recognized Better Business Bureau torch seal gives your customers the assurance that they are doing business with a company that is properly licensed, abides by honest and ethical advertising, and is free from an unusual volume or pattern of complaints or legal actions involving its business practices.

  • It also shows your company’s commitment to the BBB’s Principles of Trust: Build Trust, Advertise Honestly, Tell the Truth, Be Transparent, Honor Promises, Be Responsive, Safeguard Privacy, and Embody Integrity. 

  • You may advertise your BBB Accredited Business Seal in print advertising such as: newspapers, periodicals, billboards, posters, direct mail, flyers, sales contracts, stationary, business cards, invoices, facsimile cover sheets, yellow page or other directories and other business documents. It can also be used in all OFF-LINE (non-internet) electronic media such as television, telephone and radio ads.

Online Dynamic Seal Accreditation* - For companies with website(s), also inquire about our additional Online Dynamic Seal Accreditation Program that allows you to display a Dynamic “Click to Review” BBB Accredited Business Seal on your website(s), which can help improve your websites search engine results and allow potential customers to instantly verify your BBB Accreditation

Alternative Dispute Resolution* - We offer mediation and arbitration services to our Accredited Businesses so that if you ever have a complaint filed against your company, we can act as an impartial third party to help resolve it. This helps to keep you out of the court system and helps keep government regulation to a minimum.

Tax Deductible - Of course your investment is 100% tax deductible as a necessary business expense.

*See "BBB Accreditation Agreement" for details.


Contributions or gifts to Better Business Bureau are not tax deductible as charitable contributions.
However, they may be tax deductible as ordinary and necessary business expenses.