BBB Business Review

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This business is not BBB accredited.

Colonial Penn Life Insurance Company

Additional Locations

Phone: (215) 928-6065 Fax: (215) 928-6068 View Additional Phone Numbers 399 Market St, Philadelphia, PA 19181 View Additional Email Addresses

Click for BBB Rating on Colonial Penn Life Insurance Company

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BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB Complaint Information

Find aggregate BBB complaint information for Colonial Penn Life Insurance Company. BBB of Central Indiana has the full report as that BBB handles all complaints for Colonial Penn Life Insurance Company.

Additional Information

BBB file opened: August 01, 1985 Business started: 12/03/1957 Business started locally: 12/03/1957
Type of Entity


Business Management
Mr. James Prieur, CEO Mr. John C. Deen Jr., Director Mr. B. Iacovetti, Treasurer
Contact Information
Customer Contact: Mr. John C. Deen Jr., Director
Principal: Mr. James Prieur, CEO
Business Category

Insurance Companies

Alternate Business Names
American Travellers Corporation American Travellers Life Insurance Company ATL Life Insurance Company Conseco, Incorporated United General Life Insurance Company Valley Insurance Associates
Additional Information

In September 1997, Colonial Penn Life was sold to Conseco.


BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.