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BBB Accreditation

A BBB Accredited Business since

BBB has determined that Guidance Residential LLC meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Guidance Residential LLC include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 8 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

8 complaints closed with BBB in last 3 years | 4 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 2
Billing/Collection Issues 2
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 4
Total Closed Complaints 8

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Guidance Residential LLC
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: December 26, 2002 Business started: 06/01/2001 Business incorporated 05/11/2001 in DE
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

State Corporation Commission (SCC)-VA
Tyler Building, 8th Floor, 1300 E. Main Street, Richmond VA 23219
Phone Number: 804-371-9657
Fax Number: 804-371-9416
The number is MC-2138.

U.S. Securities and Exchange Commission (SEC)-Federal
100 F Street NE, Washington DC 20549-0213
Phone Number: 202-551-6551
Fax Number: 202-772-9295

Department of Labor, Licensing and Regulation (DLLR)-MD
500 N. Calvert Street, Room 308, Baltimore MD 21202
Phone Number: 410-230-6231
The number is 12927.

Type of Entity

Limited Liability Company (LLC)

Business Management
Mr. Kal Elsayed, President/CEO
Contact Information
Principal: Mr. Kal Elsayed, President/CEO
Business Category

Consumer Finance & Loan Companies

Alternate Business Names
Guidance Investments LLC

Additional Locations

  • 11109 Sunset Hills Rd Ste 200

    Reston, VA 20190 (866) 484-3262


BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.

Complaint Detail(s)

10/23/2015 Billing/Collection Issues
8/25/2015 Problems with Product/Service
8/4/2015 Billing/Collection Issues
5/26/2015 Problems with Product/Service
11/16/2014 Advertising/Sales Issues
7/17/2013 Advertising/Sales Issues | Read Complaint Details

Additional Notes

Complaint: It started out with the interest of getting refinanced with guidance. I was referred to rep. ***** *** who is a nice person and at first explained the process and fees and supposedly it took about 2days to get preapproved with them after they looked at my credit history. Meanwhile, I had to prepare all the docs and supporting paperwork talking to ***** during process and thinking its a done deal also he convinced me to rent my home instead of selling and waiting to sell after market gets better. The fees that we had to pay which is $99 credit and $375 appraisal is deducted from closing costs, so kept calling to see after 2 then 3 weeks he kept saying almost done then all of a sudden the email came saying we regret we can't work with you at this time. I don't have a problem with that answer but why did you look at my credit in first place and see what you needed and have me believe that everything is fine and do the appraisal. When I called ***** he said that you had a short sale and some payments weren't made so that's why but let me see what I can do even though the short sale was cleared the whole amount was waived and after that I left him an email and message and no return calls so at this point I think its misrepresentation and the services was not delivered as promised .

Desired Settlement: The disputed charges on my credit card to be returned .

Business Response:

In response to the Better Business Bureau complaint #******* from **. ***** ****** …

 I have reviewed the circumstances and agree with **. ****** that we should not have asked for a $375.00 property appraisal fee and completed an appraisal on **. ******’s property. After the application, credit, and underwriting evaluation, it seemed apparent that we would not be able to help **. ******. The $99.00 application fee was reasonable for both the credit and underwriting evaluation.

 Attached please find my letter to **. ******. We are sending him a check in the amount of $375.00 as a refund of the property appraisal fee.



**** *****

SVP, Chief Operating Officer

Consumer Response: [A default letter is provided here which indicates your acceptance of the business's response.  If you wish, you may update it before sending it.]

Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID *******, and find that this resolution is satisfactory to me. 


***** ******

3/26/2013 Problems with Product/Service | Read Complaint Details

Additional Notes

Complaint: In or around the beginning of January 2013 I spoke **** ***** a loan representative concerning refinancing my home. I submitted a pre loan application, and upon completion was advised that I met the requirements to move forward with applying for a loan. At this point I explained that my past taxes had to be refilled and that I was in the process of taking care of these issues. I also explained that our deed still listed a guardianship which was dissolved due to our sons death. At this point I asked *** ***** if I should wait for these issues to be resolved or should we still move forward. He suggested that we could still move forward and instructed me that I could take my taxes to my local tax office and file my taxes. We filled out a tax request form for the IRS to get our past tax transcripts in accordance with the loan process, Which came back incomplete, and after this I still was advised that i could move forward. At the completion of the loan I was denied for these issues, which where already discussed before hand.

Desired Settlement: At the vey least I would like to be refunded my appraisal fee.

Business Response: Please see the attached response letter. 

Thank you,
Guidance Residential

Consumer Response: [A default letter is provided here which indicates your acceptance of the business's response.  If you wish, you may update it before sending it.]

Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID *******, and find that this resolution is satisfactory to me. 


********* ****

1/26/2013 Problems with Product/Service