As National Breast Cancer Awareness month celebrates 25 years of education, many national and local businesses are marketing pink ribbon products and services to support a cure for breast cancer. The Better Business Bureau (BBB) advises consumers to research donation claims before making a purchase.
The BBB encourages consumers to look for companies that disclose a charity name, the amount of a sale going to the charity, the duration of marketing campaigns and, if applicable, the maximum or minimum contribution amount.
“The ultimate goal is for a portion of the purchase to end up in the intended charity’s hands,” said Jane Driggs, president of the BBB “Consumers can ensure this will happen by asking the right questions.”
While most pink ribbon marketing campaigns are trustworthy, consumers can eliminate the possibility of supporting companies that market false donation claims by doing the following:
In addition to purchasing products and services, consumers may receive solicitations for general donations over the phone. The BBB advises potential donors to be cautious of individuals claiming to represent national breast cancer charities.
According to the National Breast Cancer Awareness Month organization (NBCAM), the group does not solicit contributions and has not authorized the use of its name for solicitation purposes. The BBB suggests that you contact the charity directly to confirm any telephone solicitations.
Additional charitable giving advice includes:
For more information on how to ensure that your donation gets into the right hands, visit BBB’s Wise Giving Alliance at www.bbb.org/charity.