BBB Business Review

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This business is not BBB accredited.

Reservation Counter, LLC

Phone: (855) 475-0010 2961 W Maple Loop Dr, Lehi, UT 84043

BBB Business Reviews may not be reproduced for sales or promotional purposes.


Reservation Counter is an online independent travel booking service.  

BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Reservation Counter, LLC include:

  • Length of time business has been operating
  • Response to 186 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

186 complaints closed with BBB in last 3 years | 67 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 56
Billing/Collection Issues 50
Delivery Issues 6
Guarantee/Warranty Issues 0
Problems with Product/Service 74
Total Closed Complaints 186

Additional Complaint Information

Complaints received by BBB allege some customers assume they are dealing directly with the hotel while booking through Reservation Counter, which is not the case.  Reservation Counter is a travel agency. Each hotel has a different cancellation policy which is displayed on the hotel checkout page. BBB urges consumers to read and understand the cancellation policy prior to booking a reservation. 

Customer Reviews Summary Read customer reviews

13 Customer Reviews on Reservation Counter, LLC
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 13
Total Customer Reviews 13

Additional Information

BBB file opened: April 13, 2012 Business started: 11/03/2008 in UT Business started locally: 11/03/2008 Business incorporated 11/03/2008 in UT
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

Lehi Business Licensing
153 N 100 E, Lehi UT 84043
Phone Number: (801) 768-7100

Type of Entity

Limited Liability Company (LLC)

Business Management
Mr. Ryan McCoy, Manager Mr. John Mecham, Customer Support Manager
Contact Information
Principal: Mr. Ryan McCoy, Manager
Principal: Mr. John Mecham, Customer Support Manager
Business Category

Hotels - Reservations Travel Agencies & Bureaus

Service Area

Counties served:



Customer Review Rating plus BBB Rating Summary

Reservation Counter, LLC has received 3.45 out of 5 stars based on 13 Customer Reviews and a BBB Rating of A.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.
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