BBB Business Review

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This business is not BBB accredited.

Run or Dye

Additional Locations

Phone: (801) 981-4235 PO Box 708607, Sandy, UT 84070

BBB Business Reviews may not be reproduced for sales or promotional purposes.

BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that lowered the rating for Run or Dye include:

  • Length of time business has been operating
  • 221 complaint(s) filed against business
  • Failure to respond to 113 complaint(s) filed against business
  • 12 complaint(s) filed against business that were not resolved

Customer Complaints Summary Read complaint details

221 complaints closed with BBB in last 3 years | 4 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 15
Billing/Collection Issues 12
Delivery Issues 12
Guarantee/Warranty Issues 0
Problems with Product/Service 182
Total Closed Complaints 221

Additional Complaint Information

BBB has received numerous complaints regarding this company rescheduling events and/or canceling events and not providing requested refunds. Complainants state that they signed up for a specific location's run and then subsequently received communication from the company that the run was being cancelled "for logistical" reasons or was being rescheduled for a different city, sometimes many miles from the original location. The complaints further state that there has been difficulty in receiving refunds for these events.
The company has responded to some complaints by providing the requested refunds or referring to their "no refunds" policy available on their website. However, the majority of complaints filed have gone unanswered.

Complaints have also been received from vendors hired to staff events and charities who were to receive part of the portion of the proceeds.  These complaints allege that they have not been paid.  The BBB doesn't handle complaints regarding non-payment.

Customer Reviews Summary Read customer reviews

3 Customer Reviews on Run or Dye
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 3
Total Customer Reviews 3

Additional Information

BBB file opened: January 17, 2014
Business Management
Jake Ackerman, Owner
Contact Information
Principal: Jake Ackerman, Owner
Business Category

Event Planners Athletic Organizations

Alternate Business Names
BaseCamp Events LLC Viral Events

Customer Review Rating plus BBB Rating Summary

Run or Dye has received 1 out of 5 stars based on 3 Customer Reviews and a BBB Rating of F.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.
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