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This business is not BBB accredited.


Phone: (844) 442-5337 View Additional Phone Numbers 450 N 1500 W, Orem, UT 84057 http://alder.com/ View Additional Web Addresses

BBB Business Reviews may not be reproduced for sales or promotional purposes.

BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that affect the rating for Alder include:

  • 256 complaint(s) filed against business
  • Business has failed to resolve underlying cause(s) of a pattern of complaints

Customer Complaints Summary Read complaint details

256 complaints closed with BBB in last 3 years | 137 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 61
Billing/Collection Issues 20
Delivery Issues 4
Guarantee/Warranty Issues 5
Problems with Product/Service 166
Total Closed Complaints 256

Additional Complaint Information

If you have a complaint with the company or would like to have a technician sent out to your home, please contact Brandt Neider at brandt.n@alarmprotectionusa.com prior to filing a BBB complaint.

BBB files indicate that the business has a pattern of complaints alleging sales misrepresentation. Complaints allege that sales representatives indicate that Alder or Alarm Protection has taken over their old alarm company or are there to complete an upgrade on the consumers current alarm, which is untrue. Consumers also allege when cancelling within 3 days (per the FTC three day cooling off rule) the company didn't make arrangements to claim the equipment so it was discarded and the consumer is then charged for it. 

Customer Reviews Summary Read customer reviews

63 Customer Reviews on Alder
Customer Experience Total Customer Reviews
Positive Experience 53
Neutral Experience 0
Negative Experience 10
Total Customer Reviews 63

Additional Information

BBB file opened: December 22, 2009 Business started: 12/30/2008 in UT Business started locally: 12/30/2008 Business incorporated 12/30/2008 in UT
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

DOPL - Professional Licensing
160 E 300 S 4th Fl, Salt Lake City UT 84111
Phone Number: (801) 530-6628

Type of Entity

Limited Liability Company (LLC)

Business Management
Mr. Adam Schanz, Owner Mr. Adam Christian, General Counsel Mr. Brandt Neider, Compliance Manager
Contact Information
Customer Contact: Mr. Brandt Neider, Compliance Manager
Principal: Mr. Adam Schanz, Owner
Business Category

Burglar Alarm Systems - Dealers, Monitoring & Service

Alternate Business Names
Alarm Protection
Products & Services

This company offers installation, monitoring and servicing of residential security systems.

Industry Tips
Burglar Alarms

Customer Review Rating plus BBB Rating Summary

Alder has received 2.78 out of 5 stars based on 63 Customer Reviews and a BBB Rating of D+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.
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