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BBB Business Review

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BBB Accredited Business since

Alpha Warranty Services, Inc

Additional Locations

Phone: (800) 662-5519 Fax: (801) 571-8964 PO Box 580, Riverton, UT 84065 View Additional Email Addresses View Additional Web Addresses

BBB Business Reviews may not be reproduced for sales or promotional purposes.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Alpha Warranty Services, Inc meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Alpha Warranty Services, Inc include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 54 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

54 complaints closed with BBB in last 3 years | 30 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 1
Guarantee/Warranty Issues 30
Problems with Product/Service 23
Total Closed Complaints 54

Additional Complaint Information

If you have a question or concern regarding your claim, please contact the company directly at 1.800.662.5519 or and ask to file an appeal prior to filing a complaint with the BBB.

Customer Reviews Summary Read customer reviews

11 Customer Reviews on Alpha Warranty Services, Inc
Customer Experience Total Customer Reviews
Positive Experience 3
Neutral Experience 1
Negative Experience 7
Total Customer Reviews 11

Additional Information

BBB file opened: March 24, 2005 Business started: 10/01/2002 Business started locally: 10/01/2002 Business incorporated 09/03/2004 in UT
Type of Entity


Business Management
Mr. Steve Rosenvall, CEO Mr. Jeff Robinson, VP of Risk & Operations
Contact Information
Customer Contact: Mr. Jeff Robinson, VP of Risk & Operations
Principal: Mr. Steve Rosenvall, CEO
Business Category

Auto Warranty Processing Service Auto Warranty Service Extended Warranty Contract Service Companies Auto Services

Customer Review Rating plus BBB Rating Summary

Alpha Warranty Services, Inc has received 4.01 out of 5 stars based on 11 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.
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