BBB Business Review

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This business is not BBB accredited.

Alliance Financial Capital, Inc.

Phone: (888) 793-9313 Fax: (888) 893-1591 View Additional Phone Numbers 1731 W 2100 S # 298 PMB, Salt Lake City, UT 84119

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BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that lowered the rating for Alliance Financial Capital, Inc. include:

  • BBB concerns with the industry in which this business operates

Factors that raised the rating for Alliance Financial Capital, Inc. include:

  • Length of time business has been operating
  • No complaints filed with BBB

Customer Complaints Summary

0 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 0

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Alliance Financial Capital, Inc.
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: November 14, 2008 Business started: 08/30/2005 Business started locally: 08/30/2005 Business incorporated 08/30/2005 in UT
Type of Entity


Business Management
Mr. Bill Danforth, Company Contact Mr. Anthony Blair, Company Contact Mr. David Underwood, Company Contact
Contact Information
Principal: Mr. Bill Danforth, Company Contact
Business Category

Advance Fee Loan Brokers

Additional Information

This company is allegedly offering loans for a fee. The BBB urges extreme caution in dealing with this company. Consumers should not have to pay upfront for fees of any sort to get a loan and in no instance should money be wired to the company.

The phone number given to check on this company is for a company allegedly called Business Financial Registry. Business Financial Registry would not give out their address and when asked if the report on this company could be accessed online or faxed the BBB was told that they were not allowed to do that. In addition, the BBB was informed that companies were required to abide by standards in order to be listed. The person on the phone said she couldn't leave her desk to find the list of the 14 or so standards, but that one of them was that the company had to "be at the address provided."

This company is NOT located in Utah, therefore they are not abiding by the standards of Business Financial Registry. This address is for a business not associated in anyway with Alliance Financial Capital. The BBB does not have a valid address for the company.

Additional Information

This company is not located at 1731 West 2100 South. The BBB has verified there is a FedEX/Kinkos at that location, they do not rent out mailboxes and there is not another business at that location.

Alliance Financial Capital is also not registered as a valid business in the State of Utah.


BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.
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