It's not always easy to tell if an advertisement is telling the whole truth, but there are certain clues you can look for to determine if the claims an ad is making are legitimate.
Here are some ways to determine fact from fiction...
Words matter. Look for specific rather than general claims.
The following words basically mean nothing since they are too vague:
- Natural
- Hypoallergenic
- Nontoxic
- Fragrance-free or unscented
- Free range
- Hormone-free
- Antibiotic-free
- Eco-friendly, environmentally preferable, or eco-safe
- Green
Read the full article at Western Pennsylvania BBB's Blog by clicking here.
