Posted Wednesday, July 14, 2010 in
Retail Stores/Products
The struggling book chain Borders is trying to position itself as the go-to source digital content.
This spring, the Ann-Arbor based company introduced $119 and $149 electronic readers prompting Amazon and Barnes & Noble to slash their prices. Borders has 1.5 million titles available in several formats, which will likely put it as the country's second-largest bookseller for large gains as more consumers turn to digital books, according to the Detroit News.
Borders chairman and largest shareholder recently invested $25 million into the company, which has financed many digital initiatives.
Read more: http://www.detnews.com/article/20100714/BIZ/7140322/1001/biz
