Role of BBB
BBB is the only business organization whose purpose is to advance trust across the marketplace.
Council of Better Business Bureaus (CBBB) is the national umbrella organization that provides the:
i) Strategic vision and leadership for the BBB brand, products and services,
ii) Oversight for five dedicated industry self-regulation programs serving the corporate community,
iii) Thought leadership to identify new opportunities for self-regulation solutions and to collaborate with industry to develop, and
iv) Capacity support for nation-wide BBB activities that advance marketplace trust on the community level.
The relationship between CBBB and the corporate community is anchored on shared goals and collaborative strategies. Specifically:
i) Advancing marketplace trust,
ii) Truth in advertising, and
iii) Creative freedom in marketing
The common thread among the busineses that align with BBB/CBBB is their commitment to lead by example. Businesses join BBB's community of trustworthy businesses to set themselves apart and to create a critical mass that can positively impact the marketplace. This community draws from all industry sectors and business size, and is underscored by membership criteria and a proven track record of best practices.
BBB's role and programs benefit everyone in the corporate community -- even companies with already-trusted reputations and brands.