BBB has extensive experience developing trustmark programs to help businesses improve marketplace practices and strengthen consumer trust. BBB Accredited Business seal for the web was launched as the outcome of a special Online Privacy Advisory Committee that was created and led by BBB in 1999. Populated by corporate, consumer groups, academia and BBB delegates, this committee focused on developing new tools to protect private consumer information disclosed in the e-commerce transaction process.
BBB Accredited Business Seal for the web gives online businesses a tangible mechanism to demonstrate commitment to protecting consumer’s personal information and give consumers a powerful visual tool they can use to determine the trustworthiness of an online business.
The BBB Accredited Business Seal:
- Is a visual trustmark with a highly-recognizable brand name
- Demonstrates an organization’s commitment to protecting consumer privacy in the online marketplace
- Certifies that an organization has qualified for the Department of Commerce/EU Safe Harbor allowing for the transfer of customer data between the U.S. and the European Union