Corporations partner with BBB on a national level because of two core beliefs that are shared between us:
1. The marketplace will flourish if consumers trust the businesses that want to serve them.
2. Industry self-regulation solutions -- where viable on their own or working in conjunction with government regulation -- are preferable to broad-brush government regulation solutions on marketplace trust issues.
With these shared beliefs, CBBB National Partners are committed to providing tangible, financial support for BBB's work to advance marketplace trust. In return, alignment with BBB:
• Demonstrates a company's commitment to a trustworthy marketplace
• Further strengthens its Corporate Responsibility Profile and Brand Reputation, and
• Sustains and nourishes the financial framework CBBB and its thought leaders need to explore and potentially develop new self-regulation solutions to marketplace trust challenges.
