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01/10/2013
Companies participating in interest-based advertising collect information about users’ activity across different websites, delivering ads related to their interests as inferred from their browsing history.
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10/01/2012
Kia Motors America, Initiative, Specific Media, Rocket Fuel, and Microsoft’s Atlas Ad Platform Pledge Support, Implementation of Self-Regulatory Principles for Online Behavioral Advertising
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05/30/2012
BlueCava, Turn, DataXu, and OxaMedia Achieve Voluntary Compliance with Self-Regulatory Principles as Accountability Program Expands Its Enforcement and Compliance Guidance
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11/08/2011
The Online Interest-Based Advertising Accountability Program today released decisions in its first six compliance cases. FMX, Martini Media, PredictAd, QuinStreet, Reedge, Veruta bring practices into compliance.
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