Digital Marketing
WP Lighthouse, LLCInformation and Alerts
Alert Details
This business has 1 alert.
Alert
In addition to the company’s Advertising Review, BBB requested information regarding the location of the company and verification of a physical address in our service area; when BBB attempted to verify their provided address via USPS, the suite number was not recognized.
BBB requested
further information from the business regarding their business history, as
well. During BBB’s vetting process, we found that the company’s incorporation
date with the Indiana Secretary of State is recorded as July of 2024.
Additionally, their Facebook Page changed their name to “WP Lighthouse” in July
of 2024, and their YouTube marketing is from July of 2024 or later. We were
also only able to verify the company’s current website contents from July of
2024 and on. Therefore, we asked for clarification and confirmation that they
have been operating in Indianapolis since 2014, as their website,
wplighthouse.com, states.
In August of
2024, the company responded, stating that they “have been operating as a
freelancing business in Asia and Australia since 2014,” and “formally
registered WP Lighthouse as a state-recognized US-based company” in July of 2024.
The company also provided a suite number for their address.
On September 5,
2024, BBB responded to the business with additional requests regarding their suite
number, as BBB still cannot confirm whether it is a physical address or if it
is a virtual address.
As of October 15,
2024, the business has failed to respond to BBB’s additional requests; BBB may
be unable to provide sufficient information at this time, due to the company’s
lack of response.
Important Information
Advertising Review
On July 31, 2024, BBB challenged advertising claims made by WP Lighthouse. Specifically, BBB requested that the business substantiate the usage of trademarks featured on their website, such as Google, Fox, Bing, The CW, and Yahoo. BBB also requested substantiation of a claim stating “In Partnership” above the aforementioned trademarks.
This challenge was conducted pursuant to the BBB Code of Advertising, Section 1 - Basic Principles. As of October 15, the business has responded to BBB requests, but failed to provide sufficient substantiation. The case has been closed as unsubstantiated.
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